Brand Designer – Nordic SaaS Visual Identity

A Nordic SaaS platform is seeking a skilled Brand Designer to create a complete visual identity for a new structured learning management solution. The platform’s first market is Norwegian driving schools, but the brand must be versatile enough to expand into other domains where learners progress through a curriculum toward certification. The target audience includes small-business owners and office staff who are evaluating modern alternatives to legacy software. The desired brand aesthetic is Nordic-professional, prioritizing trust and clarity over excitement, and drawing inspiration from brands like Linear, Stripe, Vipps, and Things 3. The visual identity should avoid common clichés and instead leverage metaphors such as examination, calibration, proofreading marks, and geometric craft. The primary logo must be embroidery-ready, working in a single thread color at small sizes, with limited shading reserved for promotional contexts. Deliverables include a primary mark, horizontal and stacked lockups, wordmark-only version, favicon set, app icon, social card, and clear-space/minimum-size documentation. Source files should be provided in Figma or Illustrator, along with an SVG with named, unmerged layers for future animation.

Deliverables

• Design a primary logo mark that is embroidery-ready and legible at small sizes
• Create horizontal and stacked lockups, wordmark-only version, favicon set, 1024px app icon, and 1200×630 social card
• Develop clear-space and minimum-size documentation for all assets
• Provide source files in Figma or Illustrator, plus an SVG with named, unmerged layers for animation
• Ensure the visual identity aligns with a Nordic-professional aesthetic and avoids industry clichés
  
  

Requirements

• Proven experience in brand identity design, preferably for SaaS or technology platforms
• Strong portfolio demonstrating clean, modern, and versatile logo work
• Expertise in Figma and/or Adobe Illustrator
• Ability to create assets suitable for both digital and physical applications (e.g., embroidery)
• Understanding of visual metaphors such as examination, calibration, and geometric craft
• Attention to detail and ability to deliver organized, animation-ready files
• Excellent communication skills and ability to interpret and execute on a detailed brief
• Availability for potential follow-up work, including logo animation and additional design elements
  
  

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