CRM Coordinator

Sisu Group is a fast growing iGaming startup with offices in Tallinn and Malaga, and over 120 team members. We are on a mission to revolutionize iGaming and sports betting by creating the next-generation platform and products. Our offerings are 100% cloud-based, capable of seamless scaling across different regions and brands. So far in 2024, we have successfully launched two brands, ReSpin and Epicbet, on our proprietary platform. Sisu Group is founded by iGaming veteran Jan Svendsen, who previously founded Coolbet, NordicBet and Triobet. The majority of the company is owned by staff, with secured funding totalling €21M.

As the CRM Coordinator, you will be responsible for developing, implementing, and optimising customer relationship management (CRM) strategies to enhance player engagement, retention, and loyalty. You will collaborate closely with cross-functional teams to create compelling campaigns, analyse data-driven insights, and execute targeted communication plans that drive measurable results.

Your role will be pivotal in ensuring a seamless and engaging player experience, maximising player lifetime value, and contributing to the growth and success of our platform.

Your Skills and Experience:

• 1 + years of CRM Coordinator/Executive experience
• Bachelor's degree in Marketing, Business, or a related field
• Strong understanding of player behaviour, player segmentation, and player lifecycle management
• Data-driven mindset with the ability to interpret and act upon data insights
• Excellent communication skills with a creative and customer-centric approach
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Nice to have:

• Proficiency in CRM software, email marketing platforms, and analytics tools
• Familiarity with iGaming regulations and responsible gaming practices is a plus

Your will be responsible for:

Strategic Campaign Management:

• Devise and implement CRM strategies, tailoring campaigns for player segments with compelling messaging and promotions.
• Execute lifecycle marketing initiatives, including welcome, retention, reactivation, and win-back campaigns.
• Coordinate with creative teams to craft impactful localized content for emails, SMS, push notifications, and web messages.
• Implement personalization tactics for relevant, timely communication that enhances player engagement.

Data-Driven Optimization:

• Analyze campaign performance and player behavior data to inform actionable improvements.
• Monitor KPIs, such as engagement, conversion rates, retention, and revenue, adjusting strategies accordingly.
• Conduct A/B tests to fine-tune campaign elements and drive continuous enhancements.

Collaborative Cross-Functional Approach:

• Work closely with product, marketing, analytics, and support teams to align CRM strategies with business objectives.

Compliance and Responsible Gaming:

• Ensure CRM activities adhere to industry regulations and responsible gaming practices.
• Stay updated on legal requirements related to player communication and data privacy.

Location: Tallinn, working hybrid - 4 in the office and a day remote.

Starting date: March 2025

Company culture and benefits:

At Sisu Group we believe in creating a positive and inclusive workplace culture where teamwork is the key. We value collaboration, open communication, and treat all team members as equals. We encourage each other to be proactive and take ownership, while also providing the support and resources needed to help them grow and develop even further.

We understand that our employees are our biggest asset, which is why we offer a competitive compensation package that includes stock options, and generous paid time off. We believe that building a great company is about more than just creating a successful product, it's about building a community of passionate and driven individuals who share a common goal.

If you're looking for a company where you can grow professionally, work with talented and dedicated colleagues, and make a real impact, while sharing our key values of caring, thinking outside the box, taking charge and having a positive mindset, then Sisu Group is the place for you.

By submitting this application, the candidate agrees that Sisu Group stores personal details to be able to process the job application. Sisu Group follows and is compliant with the General Data Protection Regulation. Clear police record required, ensuring a commitment to integrity and a safe workplace.