SEO Senior / Team Lead (Link Builder) / VBET

🌟 About the Role

VBET, as part of the global SoftConstruct ecosystem, is participating in the recruitment process to search for a hands-on, entrepreneurial Senior/ Team Lead SEO Specialist for a new project — launch of an iGaming Full-Service Agency (in-house).

This is not a "one client - one SEO" position. This is a role for someone who can simultaneously drive multiple diverse projects — ranging from a young affiliate site to a massive operator with a multilingual platform — while successfully building a team around these tasks.

• Type: Full-time
• Work Format: Remotely (with occasional business trips)

🎯 Key Responsibilities

Client Project Management:

• Simultaneously manage 4–8 diverse projects, each with its own tailored strategy and timeline.
• Formulate comprehensive SEO strategies at project launch, including technical audits, semantic core development, competitor analysis, growth priorities, KPIs, and milestones.
• Regularly iterate and update strategies based on performance metrics, identifying what drives results and pivoting tactics accordingly.
• Deliver clear, high-impact reporting for clients and senior leadership covering traffic, keyword rankings, link profile growth, and technical tasks — ensuring all insights are concise and data-driven.

Team & Process Management:

• Allocate and prioritize tasks across content, link-building, and technical SEO specialists, balancing project milestones with team capacity.
• Establish repeatable internal frameworks, including standardized strategy templates, audit guidelines, and comprehensive onboarding checklists for new projects.
• Foster team growth and development by identifying skills gaps, transferring expertise, and assigning tasks aligned with individual competency levels.

SEO Expertise & Tactics:

• Conduct hands-on technical audits, directly managing crawling, site speed, rendering, and architecture optimization without reliance on intermediaries.
• Build semantic cores and content plans for targeted GEOs, factoring in local regulatory environments and restrictions.
• Oversee the link-building lifecycle: set objectives, enforce strict quality control for referring domains, and monitor backlink profile dynamics.
• Monitor Google algorithm updates, evaluating their potential impact on active projects and swiftly adapting tactical approaches.

Agency Growth & Development:

• Contribute to the evolution of the agency’s product offerings, defining service structures, packaging value, and refining pricing/evaluation models.
• Help build and optimize internal infrastructure, including tooling selection, operational templates, knowledge bases, and standard operating procedures.
• Provide actionable feedback to leadership on operational bottlenecks, highlighting inefficiencies and identifying resource gaps.
• Act as an internal Subject Matter Expert (SME) as the team scales, troubleshooting complex edge cases and mentoring junior specialists.

💼 Experience Requirements

Minimum Qualifications (Must-Have):

• 3–5+ years in SEO, with at least 2 years strictly within an agency environment managing tight deadlines and competing priorities.
• iGaming Experience: At least one active/recent project in the casino, sportsbook, or affiliate vertical.
• Multi-Project Track Record: Proven experience simultaneously managing 4-8 complex projects of varying types (operators, white-labels, affiliates).
• Team Management: Hands-on experience allocating tasks and quality-controlling execution teams (content, links, developers).
• Fluent English, Ukrainian/Russian languages.

Preferred Qualifications (Nice-to-Have):

• Experience in hiring, onboarding, and mentoring junior SEO specialists.
• Direct background in managing Tier 1 markets and navigating their specific regulatory restrictions.
• Understanding of agency economics (client ROI tracking and project P&L structures).

🧰 Hard Skills & Technical Requirements

• Technical SEO: Mastery of crawlability, JS rendering, Core Web Vitals, site architecture, and hreflang.
• Content Strategy: High-level expertise in semantics, clustering, competitor analysis, and localization for international setups.
• Link Building: Deep knowledge of outreach, niche edits, and PBNs; expert in backlink profile evaluation and quality control.
• Data & Analytics: Advanced proficiency in Google Search Console, Ahrefs, and SEMrush to drive data-backed decisions.
• PM Tool Ownership: Proficiency in Jira, Notion, Asana, or equivalents, with a track record of designing team workflows.
• Executive & Client Reporting: Strong communication skills for delivering concise, data-driven, and fluff-free progress reports to clients and leadership.

🎰 iGaming Domain Expertise

• Vertical Comprehension: Deep understanding of casino/sportsbook dynamics, affiliate networks, key industry players, and specific SERP features.
• Bespoke Strategy & Playbooks: Ability to build tailored SEO strategies from scratch depending on the asset type (e.g., brand-new domain vs. authoritative operator) and specific GEO constraints, budgets, and timelines.
• Regulatory Nuances: Solid grasp of how Tier 1/2/3 local gambling licenses, bonus mechanics, and advertising restrictions alter an SEO strategy.

🧠 Preferred Personal Attributes & Leadership

• ROI-Driven Prioritization: Focus strictly on high-impact, tasks that drive client ROI; excel at maintaining efficiency in a fast-paced environment.
• Outcome-Focused Delegation: Effectively set tasks, verify deliverables, and provide actionable feedback without micromanaging or losing operational control.
• High Adaptability & Context-Switching: Seamlessly transition between diverse tasks — from technical audits to content strategies and client reporting — as a standard operating mode.
• Proactive Systemization: Autonomously build operational structure, workflows, and scalable processes from scratch without requiring external direction.