Web Director (Electricity Retail Business) - Energy Division(Tokyo)

Job Description

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

The Consumer Service Department is responsible for product management of various services provided by Rakuten Energy.

Depending on the individual's suitability, the UIUX Director will be responsible for UIUX improvement and project progression of the services under his/her control in the following projects.

Main UIUX improvement activities

• Information design of static and dynamic contents for implementation of new functions
• Progressing the production of internal projects (e.g., planning and directing various creative projects related to sales at mobile stores)
• Research and planning through usability tests, depth interviews, etc.
• Regularly update UI and VI in response to changes in the external environment.
  
  

Position

Why We Hire

We are planning to increase the number of employees to improve and strengthen the current operation system.

In addition to upstream product management work centered on the UIUX area, there are opportunities for career advancement to management positions, and we are looking for people who can play a leading role in the organization in the future.

Position Details

You will be responsible for fundamental UI/UX improvements, service improvements and new feature implementation. You will lead the analysis, design, production, release, effectiveness verification, and improvement of the service,

You will be responsible for the growth of the service.

The specifics are as follows

• Promote new measures, improvements, and overall operations to generate results.
• Web direction
  
  

Web direction (including proposal and wireframe creation)

• Creative direction with UX/UI designers
• Specific design and specification development for A/B testing and separation of services
• QA and release work
• Operational problem-solving and structuring
• Tools
  
  

Figma, Adobe Creative Cloud, Backlog, Jira, GitHub, Microsoft Teams, etc.

Work Environment

Consumer Service Section

Number of employees: 2

Composition: Male in his 30s

All are mid-career hires, including those with no experience in the energy industry, such as those from the UIUX area.

Mandatory Qualifications

• Experience in growth hacking and improvement proposals using Google Analytics and AB testing
• At least 3 years of web production direction
• Basic knowledge of web standards and website development
• Basic knowledge of web standards and website development ((X)HTML+CSS, JavaScript)
• Strong interest in and desire for web services
  
  

Desired Qualifications

• Execution of measures based on user research
• Experience in content planning with a focus on SEO
• Self-startup and project leadership attitude
• Basic knowledge of web usability and accessibility
• Basic knowledge of website front-end technologies
  
  

Others Information

Additional information on Secondment

After joining Rakuten Group, Inc. you will be transferred to Rakuten Energy, Inc.

#business #director #communicationsandenergy #RakutenEnergy