SEO and UX Optimisation Intern

Role Overview:We are seeking a technically savvy intern to assist with SEO tasks and UX testing. The ideal candidate will have a background in digital marketing, web development or a related field, with strong technical skills and a passion for optimising websites to achieve exceptional search performance and user experiences. This role requires a mix of creative content skills (texts, images) and an understanding of web development techniques.

Key Responsibilities

1. SEO Optimisation:
   • Conduct on-page and off-page SEO audits using tools such as SEMrush, Screaming Frog, and Google Search Console.
   • Perform keyword research, analyse trends, and identify opportunities for optimisation.
   • Optimise website content (texts, images, videos) to improve search rankings and organic visibility.
   • Implement SEO techniques to align with Google’s Core Web Vitals, including load times, interactivity, and visual stability.
   • Track and monitor SEO performance via Bing Webmaster Tools and Google Search Console, producing actionable reports.

1. Technical SEO & Web Development:
   • Address technical SEO issues such as crawling errors, duplicate content, or broken links.
   • Use tools like Screaming Frog and Lightbulb to identify and resolve technical web issues.
   • Collaborate with developers to optimise HTML, JavaScript, and CSS for SEO and Core Web Vitals performance.
   • Ensure proper website structure, schema markup, and metadata for improved indexing and search appearance.

1. UX Research & Testing:
   • Conduct A/B and multivariate testing using VWO to improve user experiences and conversion rates.
   • Assist in user behaviour analysis using tools like Hotjar and Google Analytics.
   • Identify opportunities for improving page layout, navigation, and usability based on UX principles.
   • Test and evaluate website performance, focusing on responsiveness, accessibility, and page speed.

1. Content & Creative Support:
   • Optimise website images and multimedia assets for SEO and faster load speeds.
   • Assist with creating SEO-friendly content for landing pages, blogs, and metadata.
   • Work on UX copy that aligns with user intent and enhances clarity and engagement.

1. Performance Monitoring & Reporting:
   • Analyse SEO and UX performance metrics and report findings to stakeholders.
   • Support monthly reporting processes, presenting insights and opportunities for growth.
   • Track ranking improvements, web performance changes, and A/B test results.

Skills and Qualifications 

• Education: Bachelor’s degree (or current studies) in Digital Marketing, Web Development, Computer Science or related fields.

• Technical Skills:
  • Familiar with SEO tools such as SEMrush, Google Search Console, Screaming Frog, Bing Webmaster Tools and Lightbulb.
  • Basic knowledge of web technologies: HTML, CSS, JavaScript.
  • Understanding of website performance metrics and Google’s Core Web Vitals.
  • Experience or familiarity with A/B testing tools like VWO.

• Content & Creative Skills:
  • Strong writing skills for SEO-optimised text.
  • Ability to edit and optimise images for web performance.

• Analytical Skills:
  • Comfortable with analysing data and generating actionable insights.
  • Experience with tools like Google Analytics and VWO is a plus.