Senior Community Analyst - New Games

About Garena:

Established in 2009 and headquartered in Singapore , Garena is a leading online games developer and publisher with a global footprint across more than 130 markets.

Garena provides global users access to popular and engaging mobile and PC online games that it develops, curates, and localizes. It champions games as a social and entertainment platform on which its communities can engage and interact.

In addition, Garena is a leading esports organizer. It hosts esports events around the world that range from grassroots local tournaments to some of the most viewed professional esports competitions globally. The Free Fire World Series 2021 Singapore, which was watched by 5.4 million concurrent viewers at its peak, holds the record for the highest concurrent viewership of any esports match in history.

About the position:

We are looking for a Community Analyst who will be responsible for coordinating the community management for the new game's social media in Brazil, ensuring content delivery that talks to players, aiming to expand the base of followers, engagement, and representation of the game´s brand, as well as the development of strategies and implementation of KPIs based on results analysis.

If you are a driven person who wants to contribute to the gaming industry, we’d love to work with you!

Make sure to share your CV in English.

Responsibilities:

• Developing and implementing strategies for social media: publishing content related to new games and its community (players and influencers), as well as programming this content on related channels using specific tools (SocialBakers, Creator Studio) and creating texts for each content.
• Coordinating, together with marketing, content creation with external partners to create videos, community events (championships, live broadcasts, coverage of offline actions), aiming at promoting events to generate revenue and user activity in each social media for new games, define results-based strategies and ensure alignment with global teams on campaign results, best practices, and player feedback.
• Developing social media and community performance reports and analysis, as well as qualitative and quantitative analysis, to define results-based strategies and ensure alignment with global teams on campaign results, best practices, and player feedback.
• Working together with other areas of the communication and branding team, including global teams, in order to develop high-impact actions and activations inside and outside the community, aiming to maximize the players' experience.
• Managing crisis together with the team and other areas related to communication, to solve and/or inform players about sensitive issues related to the new games brand, as well as the development of reports with insights for the game's production areas.
• Developing guides and reference materials for internal use and for external partners, with the purpose of creating specific content in each channel, ensuring the unity of each new games brand.
• Design and contribute on strategic planning for new projects;
• Act as a partner with international teams, improving communication and visibility between both teams;

Main job requirements:

• Completed bachelor degree in Advertising, Marketing or Administration.;
• Solid experience working in community management, social media marketing and management
• Specific tool skills: Monitoring tools: Data.ai, Sensor Tower, Tagger, SocialBakers, Facebook Analytics. Project management tools: Monday, Trello, Favro. Analytics tools and programming, Office Suite and social listening tools.
• Experience working with influencers, marketing or community management. Recent activity in the gaming market;
• Availability to travel
• Strong interpersonal skills
• Full professional competency in both written and spoken Portuguese and English;
• Passionate about the gaming universe;
• Available to work in person at our office in São Paulo, SP.