Marketing Manager - Blockchain

Job Title: Marketing Manager - Blockchain

Location: Dubai

Salary: 22-25K AED

Role Overview: As the Marketing Manager at our client, you will play a pivotal role in shaping the brand identity, driving marketing strategies, and building a strong community around their innovative Bitcoin solutions. Your expertise in KOL and influencer management, combined with a deep understanding of blockchain and cryptocurrency trends, will be essential to their mission of transforming the Bitcoin ecosystem.

Key Responsibilities:

• Develop and execute marketing strategies: Design and implement comprehensive marketing campaigns to build brand awareness and drive user adoption.

• KOL and Influencer Management: Identify, onboard, and manage key opinion leaders (KOLs) and influencers within the blockchain and cryptocurrency space to amplify reach and credibility.

• Content Creation: Oversee the creation of high-quality content, including blog posts, whitepapers, and video content, that resonates with the target audience.

• Community Engagement: Foster an engaged community on platforms such as Telegram, Discord, and Twitter, ensuring active and meaningful conversations.

• Partnership Development: Collaborate with external partners to execute co-marketing initiatives and sponsorships.

• Data Analysis: Monitor and analyze campaign performance metrics, optimizing strategies to achieve KPIs.

• Market Research: Stay informed about industry trends, competitor activities, and audience preferences to refine our marketing approach.

• Event Planning: Represent at conferences and organize events to connect with potential partners and users.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.

• 4+ years of experience in marketing, preferably in blockchain, fintech, or technology sectors.

• Proven expertise in KOL and influencer management, especially in blockchain or tech related industries.

• Strong understanding of Bitcoin, DeFi, and blockchain ecosystems.

• Exceptional written and verbal communication skills.