Content Producer

ABOUT THE CLUB

As the pioneers of the AFL, The Melbourne Football Club holds a special place in history. Our legacy dates back 165 years, when we wrote the rules of the game. We became the inaugural VFA/VFL/AFL Club and still carry the distinction of being the oldest professional sporting club in the world. Our vision of the future has been shaped by the foundations of our past. A foundation which created the Demon Spirit.

At Melbourne, we’re proud. Proud of our rich history, proud of our values, with Trust, Respect, Unity, and Excellence at our core. Proud of our people, who live these values each and every day. Proud of our passion, our colours and our spiritual home. We’re proud to belong.

ABOUT THE ROLE

An exciting opportunity has arisen for a full-time Content Producer to join our Digital and Marketing Department in March 2025. The purpose of the Content Producer is to conceptualise, create and deliver various forms of content that engage, inform, entertain and grow the club’s digital audience. They are responsible for producing high-quality content (such as videos, articles, social media posts, and podcasts) and ensuring that the content aligns with the clubs’ strategic goals, key messages and target audiences. The content producer will grow the online community, drive engagement and meet the club’s objectives through compelling storytelling and creative execution.

KEY AREAS OF RESPONSIBILITY

Reporting directly to the Digital Content Manager, the key areas of responsibilities will include:

• Ideating, planning, and executing the creation of content for the club’s social and digital channels which drives engagement through engaging storytelling
• Generate compelling written content including social copy, news articles and feature pieces
• Understand the Club’s target audiences, strategic focuses and key messages to tailor content accordingly
• Posting of content across social media and digital platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, club websites and apps and any emerging platforms)
• Be at the forefront of social media and content trends to ensure timely implementation of best practice
• Conceptualise and execute creative solutions for the club’s commercial objectives whilst aligning with the content strategy
• Use performance data to improve or adjust digital content to ensure best practice
• Work collaboratively with the Club’s marketing department to ensure a consistent brand is communicated across digital platforms and graphic design requests are briefed in a timely manner
• Training and match day photography for website and social use, including Photoshop editing
• Ability to edit short form video for social media
• Interview club players, staff and stakeholders on and off camera
• Daily monitoring of social media channels, post moderation, responding to comments and enquiries, and ensuring an outstanding customer service experience is provided

THE IDEAL CANDIDATE

We are seeking a highly skilled and creative Content Producer with qualifications in either journalism, communications, marketing, or a related field. You will have demonstrated experience across all forms of digital media, including managing social media channels and producing compelling video, written, and visual content. Exceptional written and verbal communication skills are essential, along with a deep understanding of social media platforms, trends, and best practices, including technical knowledge of metrics and tracking.

Our ideal candidate brings a creative and innovative mindset, sound photography and Photoshop editing skills, and basic video editing proficiency in Premiere Pro. You excel at collaborating with diverse stakeholders, working in teams to achieve desired outcomes, and maintaining strong organisational skills to manage and implement content calendars across multiple platforms. A strong interest in AFL, coupled with an understanding of the game and its fans, is preferred. Additionally, you thrive under pressure, producing high-quality content within tight deadlines.

PERKS & BENEFITS

This position presents the opportunity to work in a unique environment at one of the world’s most iconic sporting stadiums, the Melbourne Cricket Ground.

Our people thrive within a club that is committed to a standard of excellence and supported by a culture of wellbeing and balance. As a Melbourne Football Club employee, you will have access to unique perks and benefits including:

• Access to a range of AFL/AFLW special and unique events that the whole family can enjoy.
• Healthy and delicious snacks to enjoy and fresh fruit delivered weekly.
• Hybrid work environment with ‘Start Monday your Way’ with a 10am start to kick off the week, and Work From Home Wednesdays.
• Onsite gymnasium access.
• Ongoing commitment to your personal and professional development.

HOW TO APPLY

If this sounds like the right opportunity for you, please submit a cover letter and CV outlining your suitability for the role.

Applications close Monday 3rd February 2025. Please note that interviews may commence prior to closure date.

The Melbourne Football Club is an equal opportunity employer and encourages applications from suitably qualified and diverse candidates. If you believe that you have the passion, dedication, and potential to contribute to our organisation but may not meet all the specified selection criteria, we still encourage you to get in touch with us. We recognise that talent comes in many forms and that unique skills and experiences can be valuable assets to our club.

Please note that due to the overwhelming number of applications received by the Club, we are unable to reply to every application. Only those applicants selected for an interview will be contacted.

Our Commitment to Safeguarding Children & Young People

Melbourne Football Club is committed to and takes seriously its responsibility to provide an environment for children and young people that is caring, nurturing and safe. We expect representatives of the Club, regardless of their role or level of responsibility, to act to safeguard children and young people, and support such an environment.

This role will be subject to relevant pre-employment checks, including a National Police Check and a Victorian Working with Children Check.