Media Intelligence & Analytics Lead

For our Client in consumer Health industry we are hiring for Media Intelligence & Analytics Lead who will play an instrumental role in driving brand growth in the markets. While being an expert in digital analytics, she/he will be expected to have a good understanding of marketing strategy and planning.

Key Responsibilities-

Gold Standards and digital fundamentals

• Follow global guidelines and gold standards to build strong digital fundamentals and support Global to export "fundamentals excellence" in other top markets: website optimization, Social Media, KPIs tracking
• Provide digital industry benchmarks to ensure the brand is competitive in the digital space
• Identify and expose the marketing team to the newest local digital opportunities, latest technologies, rising trends

Digital Marketing

• In close collaboration with the local Marketing team, develop the local media planning and activate consumer-centric digital plans to support equity building and product (re)launches
• Manage digital fundamentals to reach Gold Standards: Website Content and SEO, Paid Search, SM presence
• Lead the adoption of global programs and the creation of digital activations for seamless execution of omni-channel digital campaigns including owned, paid, social and earned media targeting both Consumers and HCPs
• Set up and monitor global digital KPIs ensuring campaign efficiency and long-term effectiveness
• Manage local digital agencies Steer continuous optimization and gather learnings and insights

Analytics Management

• Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads, and down funnel performance to marry this data to sales and revenue (actual and projections)
• Develop detailed, quantitative analysis while developing meaningful insights into business performance for marketing campaigns
• Create dashboards, campaign and website performance reports, along with data visualizations for presentations
• Monitoring and studying trends in digital media and marketing
• Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin
• Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance, and testing
• Work with the Digital Director to develop executive reports and insights to help market’s progress
• Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy
• Participate as a thought leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams

Qualifications-

• University Degree in Digital Marketing or Marketing focus or equivalent
• 7+ years of hands-on experience in Digital-Ecom in Consumer Health, FMGG industries,
• Digital Consulting or Digital agency experience preferred

Knowledge and Skills

• E-Commerce Channel Dynamics (marketplaces, e-retailler, online pharmacies, dcommerce…)
• Paid media (display, paid search, influencers) and Search engine functioning and tools (i.e., Google Ads, search console, SemRush, UTM/Pixels…)
• Website management and analytics (high skills in CMS and GA)
• Detailed reporting of output vs outcome KPIs across owned, social, paid and earned
• Social media management and analytics platforms
• Has a real sense of urgency to deliver
• Strong creativity – thinks out of the box.
• Externally focused, has presence in meetings, transparent