Social Media Executive, Crypto

🏷️Title: Social Media Executive, Crypto

👫Department: Creative

📍Location: UK or Europe, Remote

About Block Labs

Block Labs incubates, invests, and accelerates Web3 projects. We are a diverse team that fosters innovation and development, sharing a passion for advancing blockchain-driven projects.

We’re looking for a Social Media Executive, Crypto to join our growing team!

About The Role

As the Social Media Executive, you will be responsible for developing and executing social media strategies in the fast-paced world of crypto, blockchain and web3. This role focuses on growing a crypto community and increasing engagement across various social media platforms.

Key Responsibilities

• Develop and implement a comprehensive social media strategy to increase our visibility and engagement on crypto, blockchain and web3 projects.
• Lead and own the creation of a social media calendar on various channels (Twitter, Discord, Instagram).
• Onboard new and work with existing ambassadors and partners to maximise the partnership agreements.
• Analysing and reporting on the performance of social media activity, providing insights and recommendations for continuous improvement.
• Monitoring and engaging with our online communities, addressing comments, messages and mentions promptly.
• Collaborate with the design team to ensure visual assets are on brand.
• Collaborate with Marketing, Content, and Design on campaigns and wider strategy
• Collaborate with regional managers to ensure brand consistency across multiple geos.
• Utilise analytics tools such as Google Analytics, Sprout Social, Meltwater, MyAffiliates, and Twitter analytics to produce reports and optimise campaign performance.
  
  

About You

• Proven experience in a senior Social Media Executive role.
• Previous social media experience working on crypto-related projects such as presales or Initial Coin Offerings (ICO) would be beneficial.
• Strong communication, creativity and analytical skills.
• Proficiency in social media management tools and analytics platforms.
• Strong attention to detail and the ability to multitask in a fast-paced environment.
• Bachelors or Masters degree in a related field.