Growth Product Manager

Responsibilities:

1. Strategy and Execution

• Develop and execute growth strategies to increase user engagement on the financial services platform.
• Own and optimize engagement metrics such as DAU, MAU, session time, and retention rates.

1. Gamification and User Experience

• Conceptualize and implement gamification strategies like mini-games, quizzes, rewards systems, and leaderboards tailored to financial services.
• Collaborate with design and development teams to build seamless and interactive user experiences.

1. Data-Driven Decision Making

• Analyse user behaviour, funnel performance, and engagement trends to identify opportunities for improvement.
• Conduct A/B testing and iterate on features to enhance performance.

1. Cross-Functional Collaboration

• Work closely with marketing, product, regulatory, analytics, finance and engineering teams to align engagement initiatives with broader business goals.
• Collaborate with the content team to deliver impactful campaigns and experiences.

1. Innovation and Experimentation

• Stay updated on industry trends and competitor activities to drive innovative solutions.
• Foster a culture of experimentation to test and implement new engagement tactics.