Growth Marketing Manager

About 21.co Technologies

At 21.co Technologies our mission centers on building scalable bridges into the world of cryptocurrency. By creating DeFi accessibility through traditional financial standards, we bring ourselves one step closer to the equitable financial future we all believe in.

About The Role

We are seeking a highly motivated and experienced Growth Marketing Manager to drive the adoption and growth of technology platform. This role is ideal for a Web 3-native marketer with a proven track record of launching and scaling innovative products from 0 to 1. You will be responsible for developing and executing growth strategies, building community engagement, and driving user acquisition in the rapidly evolving tokenized Bitcoin ecosystem. The ideal candidate has a deep passion for Bitcoin, blockchain technology, and tokenized assets, with a strong understanding of decentralized finance (DeFi) and Web 3 marketing strategies.

Key Responsibilities

• Growth Strategy Development: Design and implement data-driven growth strategies to drive user acquisition, retention, and engagement for our tech platform.
• Product Launches: Lead go-to-market strategies for new features, partnerships, and product iterations, ensuring successful launches from 0 to 1.
• Community Building: Build and nurture a strong, engaged community, leveraging social media, forums, and Web 3 platforms like Discord, Telegram, and Twitter (X).
• Partnerships: Identify and collaborate with key stakeholders, including foundations, DeFi protocols to expand the reach of 21co products.
• Content Creation: Oversee the creation of compelling content (blogs, videos, social media posts, etc.) that educates and excites users about tokenized Bitcoin and its benefits.
• Performance Marketing: Manage paid acquisition campaigns across Web 3 and traditional channels, optimizing for ROI and user growth.
• Analytics and Reporting: Track key metrics, analyze user behavior, and report on campaign performance to inform iterative improvements.
• Web 3 Expertise: Stay ahead of industry trends, emerging technologies, and competitor activities to position 21co as a leader.
  
  

Qualifications

• Experience in Web 3: Proven experience (3+ years) in growth marketing, product marketing, or community building within the Web 3, blockchain, or cryptocurrency space.
• Track Record of Success: Demonstrated ability to launch and scale products from 0 to 1, with measurable results in user acquisition and engagement.
• Deep Interest in Bitcoin: Strong passion for Bitcoin, tokenization, and decentralized technologies, with a solid understanding of the Bitcoin and Solana ecosystems.
• Marketing Expertise: Proficiency in growth hacking, performance marketing, and community-driven marketing strategies.
• Analytical Skills: Strong data-driven mindset with experience using analytics tools to measure and optimize campaigns.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Collaborative Spirit: Ability to work cross-functionally with product, engineering, and design teams to align marketing efforts with product goals.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with a high degree of autonomy.
• Bonus: Experience with tokenized assets, crypto data products, DeFi protocols, or Bitcoin Layer 2 solutions.
  
  

This role is based in New York, and will be expected to work from either our New York office in a hybrid model Monday - Wednesday.

Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $140,000 - $160,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.