CRM Analytics and Campaign Manager

About Watsons

About A.S. Watson Group Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets.

Watsons continually sets the standards in the health, wellness and beauty market, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/ drugstore brand in Asia*.

Watsons is part of A.S. Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide.

For the fiscal year 2022, A.S. Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via its O+O (Offline plus Online) technology-enabled platforms.

*Campaign Asia-Pacific “Asia’s Top 1,000 Brands” survey of over 8,000 respondents across 14 markets in Asia Pacific Region

Watsons Türkiye

Watsons Türkiye is part of A.S. Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide.

Watsons Türkiye is one of the leading beauty and personal care retailer in Türkiye with its more than 400 stores in 65 cities. Watsons Türkiye aims to make a positive difference in the lives of customers with the products and services with more than 3,000 employees

* The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.

* 6698 sayılı Kişisel Verilerin Korunması Kanunu ("KVKK") kapsamında paylaşmış olduğunuz veriler korunmakta ve işlenmektedir. Ayrıntılı bilgi için https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.

Qualifications:

• University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
• 10 years of customer growth, CRM campaign strategy and data analytics experience,
• Experience in analyzing data and building insights & stories from data,
• Understanding of business intelligence, data management technologies and predictive models,
• Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
• Excellent command of written and spoken English,
• Team work orientation and skilled in working with cross-functions.
• Strong planning with strong communication and interpersonal skills
• A self-motivated, flexible, quick learning, high achieving, “can do” mentality; High drive and results oriented spirit.

Job Description:

• Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
• Analyze big data and generate customer insights to drive business growth and customer engagement.
• Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
• Understand customer profiles and consumption behaviors to increase customer loyalty.
• Follow up CRM KPIs and periodic reports; collaborate with internal units.
• Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
• Build up 3rd party partnerships for cross-campaigns
• Direct reporting to Head of CRM.