Head of B2B Marketing (Remote, Europe)

What you'll do and how you'll make an impact:

Learning is the only human superpower. It's a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds' vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives, and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations.

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.10,000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

About the role:

We are seeking an innovative, strategic and results-driven marketing leader to take full ownership of our SME and mid market focused marketing programs. Reporting directly to the C-level, you'll have the opportunity to design and execute cutting-edge marketing initiatives that directly impact revenue growth and pipeline generation. This role is not just about managing campaigns - it's about driving transformation, unlocking new opportunities, and making a measurable difference.

As a key player in our marketing team, you'll collaborate cross-functionally to align marketing efforts with broader business objectives, leveraging data-driven insights to refine strategies and deliver measurable impact. This role offers the opportunity to lead high-impact marketing initiatives in a dynamic, remote-first environment, making a significant contribution to our growth and taking LearnWorlds to the next level.

Key Responsibilities

Strategic Leadership and Team Growth:

• Set KPIs and targets, forecast budgets, and own their delivery
• Lead, grow, and mentor a team of three, empowering them to succeed and supporting their career growth
• Cultivate a collaborative, inclusive, and fun team culture that aligns with LearnWorlds' mission
• Serve as a role model with a hands-on approach, actively contributing to execution and strategic decision-making
  
  

Marketing Program Execution:

• Develop, test, and iterate on growth marketing strategies to drive user acquisition, engagement, and retention
• Lead the execution of multi-channel campaigns, including SEO, SEM, paid social, mobile marketing, lifecycle marketing, and Account-Based Marketing campaigns
• Optimize the entire marketing funnel through A/B testing, experimentation, and iterative improvements
• Own bottom-of-funnel initiatives such as email nurture sequences, review site strategy, and post-event communications
  
  

Data-Driven Insights and Reporting:

• Analyze and track user behavior with tools like Google Analytics, Looker, Mixpanel to inform segmentation and targeting strategies
• Measure and report on the effectiveness of campaigns, making data-backed decisions to optimize ROI and pipeline growth.
• Present insights and performance updates to C-level and the business development leadership team during weekly reporting meetings
  
  

Cross-Functional Collaboration:

• Partner with Product Marketing, Design, Partnerships & Affiliates, Web-devs, Business intelligence, Performance, and Brand teams to refine user journeys and deliver seamless experiences
• Align marketing strategies with sales objectives, ensuring strong collaboration and pipeline support
  
  

Revenue-Focused Programs:

• Drive MQL production through activities such as webinars, including webinars, exhibitions, sponsorships, and other SME-focused initiatives
• Work closely with the sales team to implement outbound strategies, ensuring pipeline growth through targeted outreach and engagement programs, as well as maintaining focus on inbound lead generation
• Ensure all initiatives align with LearnWorlds' ambitious growth targets for SME markets
  
  
  

Requirements

• Experience: 6+ years in a B2B SaaS company with 2+ in a leadership/managerial role.
• Experience: in both sales-led and product-led growth
• Data Proficiency: Expertise in data analysis, funnel optimization, and cohort-based performance reporting
• Channel Expertise: Demonstrated success in managing and optimizing multiple marketing channels, including SEO, SEM, CRO/LPO, paid social, and lifecycle marketing
• Analytical Mindset: Passion for experimentation and data-driven decision-making
• Project Management: Strong ability to prioritize, execute, and follow up on growth initiatives effectively
• Communication Skills: Exceptional English communication and collaboration skills
• Adaptability: Thrives in a fast-paced, dynamic environment with competing priorities
  
  

Preferred:

• Experience working in edtech or related sectors
• Familiarity with the unique challenges of SMEs
• Background in growth hacking, performance and iterative testing for marketing optimization
• Passion for education and LearnWorlds' mission
  
  
  

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat)