Creative Crypto Copywriter

🏷️Title: Creative Crypto Copywriter

👫Department: Creative

📍Location: UK or Europe, Remote

About Block Labs

Block Labs is a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto and iGaming projects. With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences.

As we continue to grow we are now looking for an ambitious and self-driven Crypto Copywriter join our creative and socials team!

About The Role

As our Creative Copywriter, you’ll play a pivotal role in shaping the voice of our innovative crypto marketing campaigns. You will oversee and execute content production across channels—including website landing pages, blogs, press releases, marketing material, emails, and social media—while developing brand identity to ensure every piece aligns with each platform's unique voice and vision, to drive conversions and enhance customer experience.

Key Responsibilities

• Copywriting: Craft clear, persuasive, and on-brand website copy, emails and marketing copy for a variety of campaigns, including product launches, promotional offers, newsletters, and educational content.
• Creative story writing: Develop utility and meme/altcoin-themed websites, crafting character narratives inspired by current trends and market predictions.
• SEO: Optimize websites, focusing on keywords, metadata to improve search engine ranking.
• Research: Stay up to date with the evolving crypto market, tracking trends, developments, legal changes, and political influences to adapt copy effectively.
• Integrate Trends: Develop content strategies for emerging Web3 platforms, integrating innovative trends like decentralized social media and AI-driven user experiences.
• Be the guardian of brand consistency: Partner with CRM, SEO, Social Media, and Digital Marketing teams to ensure a unified voice across all touchpoints, from emails to landing pages and beyond.
• Audience Engagement: Tailor messaging to diverse customer segments, from crypto enthusiasts to first-time users.
• External collaboration: Partner with external teams to incorporate feedback effectively and keep joint venture project copy up to date.
• Compliance: Ensure all content adheres to industry regulations and brand guidelines.
• Become the user expert: Deeply understand internal products, audience, and the broader crypto ecosystems to create tailored, impactful content.
  
  

About You

• Proven experience as a content writer / copywriter in the cryptocurrency, DeFi or blockchain space, with a strong portfolio.
• Experience writing for various channels: homepages, blogs, emails and scripts.
• Ability to brainstorm and conceptualize creative campaigns in collaboration with the wider marketing and design teams.
• Strong attention to detail and the ability to spot errors and inconsistencies quickly.
• Mid-level seniority, comfortable in a senior individual contributor role.
• Excellent collaboration skills to work effectively within a remote, globally distributed team.