Referral, Affiliate & KOL Manager

About Figure Markets

Figure Markets is on a mission to bring all asset classes on-chain, from traditional equities and real estate to crypto and stablecoins. We’re at the forefront of bridging TradFi and DeFi, empowering users to seamlessly trade, borrow, and invest across various asset classes with the speed and transparency of blockchain technology.

Role Overvie

wWe seek a highly connected, charismatic leader to drive our referral, affiliate, and key opinion leader (KOL) initiatives. Your primary focus: build and scale a global network of partners who will champion Figure Markets and bring in new users from every corner of Web3 and beyond. You’ll leverage your deep rolodex of Web3 KOLs—across platforms like Twitter, YouTube, and Telegram—to sign new brand ambassadors, launch referral programs, and collaborate with affiliates. As we expand internationally, you’ll also set up commission-based referral teams worldwide

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Key Responsibiliti

1. esKOL Acquisition & Manageme

• ntIdentify and onboard key opinion leaders (KOLs) in the Web3, crypto, and finance space
• s.Maintain strong, ongoing relationships with influencers, ensuring they understand and authentically promote Figure Markets’ value proposition
• s.Negotiate partnerships, compensation, and performance metrics aligned with brand objective

1. s.Referral & Affiliate Program Strate

• gyDesign and roll out referral campaigns leveraging unique codes, links, or promotional asset
• s.Collaborate with product and marketing teams to track, optimize, and report on user acquisition, conversions, and ROI from referral-based channel
• s.Expand affiliate partnerships by onboarding new affiliate networks or communitie

1. s.Global Expansion & Team Buildi

• ngPlan and implement scalable strategies to recruit local KOL managers in new markets, working on a commission-only mode
• l.Oversee training, performance monitoring, and strategic alignment of these remote or in-country team
• s.Ensure regional cultural nuances are respected while maintaining global brand standard

1. s.Cross-Functional Collaborati

• onWork closely with marketing, product, and growth teams to coordinate influencer campaigns, product launches, and brand event
• s.Align with legal and compliance on KOL guidelines and disclosure

1. s.Performance Tracking & Optimizati

• onUtilize analytics platforms to measure traffic, conversions, and engagement attributed to each KOL, affiliate, or referral channe
• l.Optimize partner performance through ongoing communication, incentives, and data-driven feedback loop

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Ideal Candidate Prof

• ileExtensive Web3 Network: Demonstrated track record of influencer/KOL relationships in crypto, DeFi, or blockchain (Twitter, YouTube, Telegram, TikTok, etc
• .).Results-Driven: Background in affiliate or referral marketing with proven user acquisition success. Experience negotiating commission structures and monitoring partner performance is a pl
• us.Strong Communicator: Able to clearly articulate Figure Markets’ unique value prop to influencers and affiliates, forging long-term allianc
• es.Entrepreneurial Mindset: Comfortable building new teams across the globe, finding creative ways to scale outreach, and thriving in a fast-paced startup environme
• nt.Analytical & Organized: Skilled at setting KPIs, analyzing user acquisition funnels, and strategizing optimizations based on da
• ta.Collaboration: Works seamlessly across marketing, product, and operations, ensuring consistent brand messagi
• ng.Personable & Persuasive: Adept at pitching to and engaging with different personality types, from crypto degens to institutional finance influence

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Qualificat

• ions3+ years in influencer marketing, affiliate management, or referral-based growth, ideally within a Web3 or fintech star
• tup.Demonstrable list of proven influencer/KOL partnersh
• ips.Experience launching and scaling referral or affiliate programs (software or SaaS experience helpf
• ul).Familiarity with analytics platforms (Google Analytics, Adjust, or simil
• ar).Bonus: Understanding of regulatory nuances for affiliate marketing and KOL disclosure in different regi