Data Analyst

Background

The Marketing Performance role is crucial as it embodies a data-driven decision-making approach to marketing and the business overall. Marketing plays a significant role in influencing overall business metrics, by building a strong brand and driving consumer visitation across all channels. MP team is actively involved in the goal-setting process and performance tracking.

The Marketing Performance team is part of the Global Marketing division, with a Marketing Performance leader present in nearly every INGKA country. Additionally, there is a dedicated Marketing Performance team within the Digital division that helps with automating processes and additional opportunities in analysis.

In light of the additional initiatives planned for the upcoming year, including the OMA project, we are seeking a talented consultant who has strong analytical skills and like to improve processes

Desired knowledge, experience, competence, skills etc

• Advanced data analysis of the performance of marketing activities across countries

1. Conduct in-depth analysis of using advanced statistical tools and software such as SQL, Python, and Excel.
2. Leverage multiple data sources to assess the performance of marketing activities and identify opportunities to either scale across countries or take learning and provide recommendations to improve future performance
3. Support comprehensive reporting frameworks that provide regular and actionable insights into overall commercial performance and marketing’s contribution to that performance.
4. Leverage data visualization tools like Tableau, Power BI, Looker Studio, or similar platforms to present findings clearly and compellingly.
5. Ensure data integrity and accuracy in all analysis and reporting processes.

• Identify gaps and opportunities to improve marketing performance follow up and reporting

1. Work with country teams to improve and standardize the reporting of marketing performance
2. Identify areas where data quality improvements are most needed, document use cases
3. Identify new metrics improving the tracking and coaching of performance across countries
4. Provide recommendations and support development and improved data enablement with global teams.

• Collaborate closely with Integrated Media, Customer Engagement/CRM, Data & Analytics, and Digital teams to align measurement strategies with broader Marketing objectives.
• Preparing Global Learning summaries together with performance roles across global Marketing team to provide strategic insights and recommendations for global direction
• Responding to ad-hoc requests, e.g.:

1. Analyses requested across all countries of specific marketing efforts
2. Collaborating with specific countries in following up new, interesting and/or unique activities generating high performance
3. Preparing input to Marketing Performance Community and other global Marketing country calls.

Experience:

• Experience in marketing analytics, performance evaluation, media and/or financial measurement.
• Strong experience in analytical techniques and evaluating multiple research sources to identify performance opportunities and drive business insights.
• Strong background in managing stakeholder relationships and fostering cross-functional collaboration.

Most important:

• Advanced proficiency in statistical tools and software such as SQL, R, Python, and Excel.
• Expertise in data visualization tools like Tableau, Power BI, Looker Studio or similar.
• Exceptional analytical skills with the ability to interpret complex data and provide strategic insights.
• Superior communication and interpersonal skills, capable of influencing at all levels.
• Strong project management skills with a focus on delivering impactful results.