Senior Creative Designer

What’s this role about?

Seeking a talented, skilled, and creative designer with background in design work and preferably in digital marketing. As a strong visual storyteller, you are expected to create marketing and communications materials to promote our brand and products, online and offline. You are a designer who can see the bigger picture – you see where a design sits in the context of the business, and how it’s more than just aesthetics. You will work closely with business/product teams to implement our visual brand and evolve our brand experience across multiple touchpoint.

Key Responsibilities

Creative Strategy

• Provide creative input and direction for campaign strategy, contributing to the overall effectiveness of marketing initiative
• Campaign for new directions where needed
• Collaborate with stakeholders to determine the most effective visual methods and output to successfully communicate what the brand stands for, and promote our products from a consumer-centric angle
• Develop and manage design templates to improve efficiency in creative production
• Stay updated on industry trends and best practices in design and marketing

Brand Management

• Maintain and evolve the company’s visual identity across all touchpoints
• Ensure alignment of creative outputs across the business
• Oversee and execute any branding / rebranding activities or projects

Development and Production

• Design and create compelling visual assets for various marketing campaigns/initiatives/events – including digital ads, social media graphics, email templates, landing pages, ads, offline collaterals (e.g. factsheets / brochures / infographics), or business presentations
• Translate complex information into bite-sized, easy to understand and engaging visuals (e.g. infographics) or videos
• Ensure consistency and quality across all marketing design outputs, maintaining a cohesive brand identity

Who we’re looking for?

The ideal candidate has a strong design portfolio, a deep understanding of branding, and experience managing multiple projects in a fast-paced environment.

Key requirements include:

• Bachelor’s degree or Diploma in Graphic Design, Marketing, or a related field
• Minimum 3 years hands-on experience in marketing design, preferably within the financial services or insurance industry
• Proven expertise in marketing design across various platforms, including social media, email marketing, and offline collateral, with a strong adherence to brand design guidelines
• Experience working collaboratively within a design team, at a creative agency, or as a freelancer
• Proficient copywriting skills to craft impactful and resonant messaging for our campaigns
• Exceptional layout and visual design capabilities, underpinned by a solid understanding of design principles
• Proficiency in design software (e.g. Adobe Creative Suite)
• Strong communication skills paired with the ability to tell compelling creative narratives that resonate with diverse audiences
• Proactive mindset
• Independent and resourceful, with ability to oversee projects from conception to completion while ensuring high-quality results
• Technologically adept, continuously staying updated on industry trends, tools, and best practices in design and marketing

*Please take note that this will initially be an 8 month contract role. There is a possibility of extension and / or conversion based on certain factors*