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The Mobile App Analyst will own the tagging of data across digital platforms and will manage corporate and property business relationships and will help support the strategic goals of both the product and analytics teams.
Main Tasks And Responsibilities
The Analyst will work with
product teams to implement analytics based on business requirements and guide the task through implementation, QA, and reporting.
The Analyst will be responsible for making sure that our tagging is accurate, while also coming up with strategies to improve our
measurement capabilities.
Develop and manage dashboards and analytics on Adobe Analytics
Supports the measurement strategy for all digital touch points by documenting and updating the solution design reference material.
Develop and execute on tagging schemas including tracking pixels and specifications for new sites and features, maintain and audit existing deployments and craft remediation plans to ensure accurate data capture.
Analyze and capture business and technical requirements, KPI's and drivers for Analytics and Launch deployment needs.
Work proactively with front‐end development teams to ensure business and technical requirements are handed off for implementation.
Perform regression quality assurance post tag implementation to ensure quality data capture.
Participate in reviews of user stories and scrum calls.
Interact with stakeholders across Digital Ventures for any clarifications or issue resolution related to analytics implementations.
Implement mobile app tagging
Education, Skills And Experience
MUST HAVE:
Bachelor’s degree or equivalent experience
Mobile app analytics implementation experience
Five (5) + years professional experience in digital or analytical environment with experience with Adobe Experience Cloud ‐ specifically Adobe Analytics and Adobe Launch
Experience working with Tag Management tools - Adobe Launch, DTM, Java, HTML5, JavaScript, CSS
Proficiency in Adobe Assurance
Previous experience with e‐commerce optimization or foundation