Director/Digital Design

Principal Functions

JOB DESCRIPTION

As Design Studio Digital Products Director, you will lead the strategic direction, execution, and continuous evolution of UX/UI across e& UAE’s consumer digital products. Your role is pivotal in shaping seamless, user-centric experiences that drive customer satisfaction, business growth, and competitive differentiation.

You will spearhead design innovation, champion UX best practices, and align digital design strategies with business objectives. Working cross-functionally with Technology, Product, Marketing, and CX teams, you will ensure that design principles are embedded early in the product lifecycle, fostering a culture of data-driven decision-making, design excellence, and iterative improvement.

The ultimate goal is to deliver intuitive, efficient, and engaging digital experiences, positioning e& UAE as the LeadingAI-powered telco.

Duties & Responsibilities

• Strategic UX Leadership & Execution
• Define and implement a cohesive UX strategy for all consumer digital products and adjacencies, ensuring simplified, intuitive, and engaging user journeys.
• Establish and enforce design system governance, ensuring scalability, consistency, and efficiency across all digital touchpoints.
• Advocate for data-driven UX enhancements, leveraging analytics, research, and user insights to refine digital experiences continuously.
• Drive AI-powered conversational UX and conversational interface design, ensuring seamless, intuitive, and natural interactions that create a more personalized and human-like digital experience
• Design Studio Management
• Lead and mentor a multidisciplinary design team (UX, UI, Content, and Research), fostering a high-performance, innovative design culture.
• Own the end-to-end design process, ensuring alignment between user needs, business objectives, and technical feasibility.
• Drive operational efficiency, optimizing team structure, workflows, and tools to maximize impact and scalability.
• Cross-Functional Collaboration & Stakeholder Engagement
• Partner with Product, Technology, Marketing, and CX teams to integrate UX best practices into agile product development.
• Influence senior leadership by advocating for human-centered design principles that improve conversion, engagement, and retention.
• Ensure that UX is embedded at the concept stage of product development, reducing inefficiencies from late-stage design interventions.
• Innovation & Future-Readiness
• Explore emerging technologies (AI, automation, personalization, etc.), ensuring e& UAE stays ahead of industry trends.
• Foster a test-and-learn mindset, piloting new interaction models, conversational UX, and AI-driven personalization.
• Continuously assess design maturity, improving methodologies, tools, and frameworks to enhance team output and effectiveness.
  
  

Education & Experience

• Bachelor's degree in Design, Fine Arts, HCI, or related field.
• 10+ years in digital product design leadership, with a track record in scaling UX teams and leading digital transformations.
  
  

Responsibilities

Key Responsibilities :

Qualifications

Qualifications & Experience :

Use your personal email id to register and apply for this role.

We thank all applicants for their interest, however only those shortlisted for an interview will be contacted. If you have not heard from us within two weeks of your application, please consider your application as unsuccessful.

At e& diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&[email protected]