Data Analyst

Data Analyst

Location: Malmo, Sweden. Hybrid Working (Required onsite 1/2 Days per week)

Duration: Initial 7 month contract + opportunity to extend long-term

Start Date: ASAP

Background

• The Marketing Performance role is crucial as it embodies a data-driven decision-making approach to marketing and the business overall. Marketing plays a significant role in influencing overall business metrics, by building a strong brand and driving consumer visitation across all channels.
• The Marketing Performance team is part of the Global Marketing division, with a Marketing Performance leader present in nearly every country. Additionally, there is a dedicated Marketing Performance team within the Digital division that helps with automating processes and additional opportunities in analysis.
• In light of the additional initiatives planned for the upcoming year, we are seeking a talented consultant who has strong analytical skills and like to improve processes

Required experience/skill:

• We are seeking for a data analyst with expertise within Data Specialist
• Advanced data analysis of the performance of marketing activities across countries
• Conduct in-depth analysis of using advanced statistical tools and software such as SQL, Python, and Excel.
• Leverage multiple data sources to assess the performance of marketing activities and identify opportunities to either scale across countries or take learning and provide recommendations to improve future performance
• Support comprehensive reporting frameworks that provide regular and actionable insights into overall commercial performance and marketing’s contribution to that performance.
• Leverage data visualization tools like Tableau, Power BI, Looker Studio, or similar platforms to present findings clearly and compellingly.
• Ensure data integrity and accuracy in all analysis and reporting processes.
• Identify gaps and opportunities to improve marketing performance follow up and reporting
• Work with country teams to improve and standardize the reporting of marketing performance
• Identify areas where data quality improvements are most needed, document use cases
• Identify new metrics improving the tracking and coaching of performance across countries
• Provide recommendations and support development and improved data enablement with global teams.
• Collaborate closely with Integrated Media, Customer Engagement/CRM, Data & Analytics, and Digital teams to align measurement strategies with broader Marketing objectives.
• Preparing Global Learning summaries together with performance roles across global Marketing team to provide strategic insights and recommendations for global direction

Responding to ad-hoc requests, e.g:

• Analyses requested across all countries of specific marketing efforts
• Collaborating with specific countries in following up new, interesting and/or unique activities generating high performance
• Preparing input to Marketing Performance Community and other global Marketing country calls.

Qualifications:

• Experience in marketing analytics, performance evaluation, media and/or financial measurement.
• Strong experience in analytical techniques and evaluating multiple research sources to identify performance opportunities and drive business insights.
• Strong background in managing stakeholder relationships and fostering cross-functional collaboration.

Most important:

• Advanced proficiency in statistical tools and software such as SQL, R, Python, and Excel.
• Expertise in data visualization tools like Tableau, Power BI, Looker Studio or similar.
• Exceptional analytical skills with the ability to interpret complex data and provide strategic insights.
• Superior communication and interpersonal skills, capable of influencing at all levels.
• Strong project management skills with a focus on delivering impactful results.