Senior Marketing Manager - Dubai - Energy

Are you an experienced Senior Marketing Manager with a passion for driving high-impact campaigns in the international events space?

Do you thrive in a fast-paced, data-driven environment where innovation meets strategy? If so, we have the perfect opportunity for you.

As a Senior Marketing Manager, you will lead multi-channel marketing strategies to attract sponsors, exhibitors, delegates, and media partners for major global trade exhibitions and conferences.

You will own the marketing function for your allocated event(s), leveraging your expertise across digital, content, data, social, and PR to deliver outstanding results.

Why Join this company?

Influence & Impact – Shape marketing strategies for world-class industry events.

Fast-Paced & Dynamic – Work on international campaigns with top sector professionals.

Career Growth – Lead a talented marketing team and develop your expertise in exhibition marketing.

Cutting-Edge Tools & Data – Utilize advanced marketing technologies and analytics to drive audience engagement.

Key Responsibilities

• Develop and execute a multi-channel marketing strategy, ensuring lead generation, audience growth, and exhibitor engagement.
• Manage email marketing (ESP: Emarsys, Adestra, Everlytic) and CRM (Salesforce) for campaign management and automation.
• Oversee social media (LinkedIn, Twitter, Facebook, Instagram, YouTube) via Hootsuite, driving content creation, paid campaigns, and analytics.
• Drive SEO, PPC, advocacy marketing, and exhibitor remarketing strategies.
• Manage event registration platforms (Visit, InfoSalons, N200, Form Assembly, InGo, Gleanin) to optimize attendee acquisition.
• Collaborate with external agencies on website management (CMS: Umbraco, TYPO3, WordPress), UX, and content.
• Analyse campaign performance using Google Suite, data segmentation, and insights.
• Manage budget forecasting, supplier negotiations, and PR/media partnerships.
• Oversee app management, networking platforms, and webinar content delivery to enhance engagement.
• Lead, mentor, and support a marketing team to execute complex campaigns effectively.

What the ideal Marketing Manager needs to succeed:

• 5+ years of experience in exhibition/event marketing at a mid-senior level.
• Proven ability to develop data-driven marketing strategies and execute high-performing campaigns.
• Strong knowledge of CRM, marketing automation, analytics, and digital marketing tools.
• Experience managing budgets, stakeholders, and marketing deliverables across multiple verticals.
• Excellent writing, proofreading, and communication skills.
• Leadership skills – ability to inspire and manage a team while working under pressure.
• Highly adaptable, proactive, and detail-oriented, with strong time management and problem-solving abilities.

Ready to take your marketing career to the next level? Apply now and be part of a team shaping the future of events on an international scale!