Head of Digital Marketing

Our client, a market leader in the finance sector is looking to hire a Head of Digital Marketing. They are seeking an experienced and strategic professional to lead their digital initiatives, drive brand awareness, and maximise customer engagement across all digital platforms. This is a pivotal role in shaping their digital strategy, optimising performance marketing, and ensuring a seamless online experience for their audience.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and affiliate marketing.
• Lead the development of data-driven marketing campaigns to drive customer acquisition, engagement, and retention.
• Manage and optimise the digital advertising budget, ensuring maximum ROI across all platforms.
• Utilise analytics tools to track, measure, and report on the performance of digital campaigns, providing insights for continuous improvement.
• Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
• Oversee website performance, UX/UI optimisation, and conversion rate optimisation.
• Manage a team of digital marketers, ensuring high performance and continuous professional development.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate with internal stakeholders, including content creators, designers, product managers, and sales teams, to ensure brand consistency and alignment across all channels.

Key Requirements

• Proven experience in a senior digital marketing role, preferably in the financial services industry.
• Strong expertise in SEO, SEM, PPC, social media marketing, email marketing, and performance analytics.
• Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, CRM systems, and marketing automation tools.
• Strong leadership and team management skills with a track record of building and leading high-performing teams.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Up-to-date with the latest trends and best practices in digital marketing and technology.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Experience in eCommerce or B2C digital marketing strategies is a plus.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s degree preferred).
• Certifications in Google Analytics, Google Ads, or other relevant digital marketing certifications are a plus.

What We Offer

• Competitive salary and benefits package
• Opportunity to work in a fast-paced and innovative environment
• Professional development and career growth opportunities
• A collaborative and inclusive company culture

If you are a results-driven digital marketing leader with a passion for innovation, we would love to hear from you.