Business Analyst - Digital Banking

Digital Banking Business Analyst to act as the bridge between technology teams and sales & distribution teams, ensuring smooth digital case submissions and supporting process optimization. This role involves conducting market research, competitor analysis, and indepth investigations into processes while engaging stakeholders. The ideal candidate will have strong analytical skills, excellent communication abilities, and experience in process mapping.Key Responsibilities:Technology & Process Support:Act as a liaison between sales & distribution teams and technology teams for digital case submissions or issues.Investigate and resolve issues related to digital case processing and approvals.Work closely with IT and product teams to improve digital sales journeys.Market & Competitor Research:Conduct in depth market research to identify industry trends and best practices.Perform competitor benchmarking to enhance digital product offerings.Analyze customer behavior and preferences to suggest improvements in digital banking solutions.Process & Operational Excellence:Conduct thorough investigations and root cause analysis on process inefficiencies.Design and document optimized workflows and process maps.Recommend process enhancements to drive efficiency and improve customer experience.Stakeholder & Communication Management:Engage and manage senior stakeholders across departments.Prepare and present findings, reports, and recommendations to leadership teams.Collaborate with multiple teams, including compliance, risk, IT, and operations, to drive alignment.Required Skills & Experience:Proven experience in digital banking, business analysis, or a related field.Understanding of digital banking operations and sales processes.Experience working with technology teams to enhance digital banking platforms.Ability to conduct market research, competitor analysis, and process investigations.Proficiency in process mapping tools (e.g., Visio or similar).Strong analytical, problem-solving, and critical-thinking skills.Excellent communication and stakeholder management skills, especially at a senior level.Experience in financial services or banking is a strong advantage