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Apparel Group

Assistant Manager - Brand - Footwear

Apparel Group
United Arab Emirates · Full-time · Mid-Senior
Job Description

Brand Growth and Profitability

  • Maximize sales and profitability of brand stores in line with Company targets.
  • Making sales and budget plan for topline and bottom line. KPI are sales
  • Stocks / inventory responsibility.
  • Develop the brand launch strategy in consultation with the Brand General Manager.
  • Control costs within budgetary guidelines for the brand stores.
  • Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
  • Review feedback from territories on Brand acceptance and customer expectations.
  • Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory.
  • Create the brand positioning in consultation with the Marketing team and Brand

Principal / Brand General Manager.

  • Involve in recruitment and training of team members.

Brand Merchandise Planning and Product Selection

  • Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
  • Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
  • Determine buying requirements and formulate buying plan and budget.
  • Conduct product selection in coordination with the buying requirements and the product research received.
  • Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).

Brand Image

  • Create brand awareness “Club Apparel”.
  • Coordinate with Retail Operations to collate the feedback on retail and brand operations.
  • Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same.

Market and Competition Research

  • Acquire market intelligence through various sources and analyze trends that may impact business.
  • Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
  • Map competition prices / products and provide qualitative inputs to business.
  • Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
  • Research on the latest trends in products, brands, styles, designs, fits etc.

Projects & Administration

  • Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
  • Co-ordinate for new store openings and re-fits with the operations and projects team.
  • Ensure brand outlet locations are in line with the brand strategy and positioning.
  • Ensure adherence to the store opening plan.

Key KPIs

  • Understanding business of footwear
  • Liaising with external wholesalers and retailers to provide space and increase business
  • Experience of manufacturing is preferred
  • Working with our brand footwear lic
  • Working with designer to build line for stores, wholesale and outlet stores

Key Skills

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Country Guide

United Arab Emirates

Tax-friendly regional tech hub

Posted
Feb 10, 2025
Type
Full-time
Level
Mid-Senior
Location
United Arab Emirates
Company
Apparel Group

Industries

Retail

Categories

Marketing Sales

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