Customer Lifecycle Manager

Hi, I’m Aivaras Janušauskas and I’m looking for a B2B Customer Lifecycle Manager to join our B2B Commerce Team. If you are passionate about customer engagement and data-driven decision-making, this role is for you!

As a Customer Lifecycle Manager you will…

be responsible for developing and optimizing customer lifecycle campaigns that cater to various B2B customer segments, including new customers, at-risk customers, and long-term customers. You will continuously review and refine customer segmentation by analyzing behavior, demographics, and needs while ensuring alignment with company strategy. Collaboration will be essential as you work closely with Sales, Marketing, and Product teams to create a seamless and effective customer lifecycle strategy.

Customer retention and engagement will be a key focus, requiring you to monitor crucial customer success metrics, such as service usage, contract duration and churn rate, to identify areas for improvement. You will implement targeted strategies to increase customer loyalty and lifetime value while leveraging Next Best Offer (NBO) and Next Best Action (NBA) methodologies to enhance customer engagement and satisfaction.

Additionally, you will be responsible for tracking and analyzing customer engagement data to assess the effectiveness of lifecycle programs. You will generate regular reports and insights for senior management, providing valuable data to support strategic decision-making and drive continuous improvements in customer experience.

What We’re Looking For…

We are looking for a professional with at least two years of experience in customer success, account management, or a related field, preferably with a focus on customer lifecycle management. The ideal candidate will have a proven track record of driving customer engagement and satisfaction, along with a strong understanding of customer journey mapping and segmentation strategies.

Familiarity with automation and customer engagement tools, such as Next Best Offer (NBO) and Next Best Action (NBA), is highly desirable. Experience with CRM tools like Salesforce is a plus, as well as strong analytical skills in MS Excel, including functions, formulas, pivot tables, and data visualization.

The role requires excellent communication, problem-solving, and relationship-building skills, along with a data-driven mindset to analyze key metrics and make informed business decisions. If you are passionate about enhancing customer experiences through strategic engagement and data-driven insights, we would love to hear from you!

We are more than a workplace

Join our inclusive team and collaborate with over 15,000 talented colleagues from around the globe. Recognized as a Climate Leader in the Nordics and Baltics, we're passionate about creating great products and delivering extraordinary customer experiences while always prioritizing sustainability. We believe our people are our most valuable asset, ensuring everyone feels welcome and valued. When you join us, you'll receive a comprehensive benefits package tailored to your local market. If you want to make a real impact, this is the place where you belong.

Monthly salary range for this position: 2700 - 3400 Eur gross plus annual bonus based on your competencies and performance, as well as Telia's results.

Ready to make better happen?

We are looking forward to your application by 28-02-2025. If you are selected for the next stage in the process, you will be contacted by our Talent Acquisition Partner. Required controls will be performed.

Join us and let’s make better happen – together!