Head of Marketing

Head of Marketing – Up to $175K + Starting Bonus

Amicus has recently partnered with an exciting Web3 start-up who are building a fast and cost-effective EVM-based blockchain.

They are seeking a dynamic and strategic Marketing Lead to drive their brand's growth and engagement.

Responsibilities:

• Develop and execute the overall marketing strategy to raise brand awareness, overall growth, and user acquisition.
• Create and execute branding, positioning, and GTM strategies for new products and features.
• Define and strengthen the brand’s identity, ensuring consistent messaging and a unique value proposition in the Web3 gaming space.
• Drive brand growth through strategic campaigns, innovative partnerships, and engaging community-building initiatives.
• Collaborate with the Engineering and BizDev teams to create cohesive messaging across all channels.
• Plan and execute Web3 campaigns and launches.
• Build, manage and nurture a high-performing marketing team, fostering creativity and data-driven decision-making.
• Analyse performance metrics and optimize campaigns to meet KPIs and ROI goals.

Requirements:

• 5+ years of marketing experience in the Web3 space.
• Experience in launching an L1 blockchain, and managing full cycle.
• Proven experience in building and scaling brands, with a strong focus on positioning and growth in competitive markets.
• Expertise in crafting and executing brand strategies that drive awareness, engagement, and long-term audience loyalty.

Benefits:

• $150K-$175K base salary + starting bonus.
• Fully remote – preference for European or Asian candidates.
• Unlimited PTO.

To be considered for the position, please send your resume to [email protected].