Growth Lead

Join Our Team as a Growth Lead at Buenro. We advertise from Estonia but hire remotely around the world.

About Us:

Buenro is building the social network of the future: a platform to find, create, and foster genuine in-person connections. The company has gone from running physical spaces to building a social booking engine for global in-person experiences and community-driven events. Our early adopters include top-tier business and social networks (from members clubs to conference groups).

Our vision: To end loneliness by creating a world where anyone can find their home and tribe, anywhere.

Our Mission: Buenro tackles the housing crisis and loneliness epidemic by getting people together in the millions of shareable homes with 5+ bedrooms that sit empty 90% of the time.

To make it happen, Buenro provides renters with flexible access to vacant rooms in large properties all over the world, at a low price. Using AI analysis, Buenro matches roommates with similar vibes, building community and making anyone feel at home, anywhere.

About the Role:

We are seeking a highly skilled, experienced and hands-on Growth Lead to take ownership of our user acquisition, engagement, and retention strategy.. This role is perfect for a visionary and proactive growth expert who thrives in fast-paced startup environments and understands how to scale network effects. You will work directly with the Head of Experience and leadership team to define, test, and optimize go-to-market (GTM) strategies, and viral growth strategies to drive our first million users.

Key Responsibilities:

Product-Led Growth Strategy

• Experience with product-led growth, using in-app experiences, onboarding flows, and viral loops to drive organic growth.
• Working closely with Product and Engineering teams to optimize features for user acquisition, engagement, and retention.
• Drive community-led growth, leveraging our community partnerships to convert their members into Buenro users.
• Identify and execute on growth levers (referrals, network effects, partnerships).
• Cultivate exclusivity with invite-only based mechanisms to drive virality.
  
  
  

Go-To-Market (GTM) Strategy & Execution

• Own early adopter activation, ensuring high engagement from our first user base.
• Develop and implement GTM strategies that generate buzz and FOMO for new products, features, and market expansion.
• Define and optimize positioning, messaging, and value propositions.
• Work cross-functionally with leadership, sales, product, and marketing teams to ensure seamless execution.
  
  
  

Growth Strategy & Customer Acquisition

• Design, test, and iterate on customer acquisition strategies to drive conversions.
• Identify new market opportunities and growth levers.
• Work with business/community partners to onboard large groups of new users.
• Develop playbooks for community engagement & ambassador programs.
• Design incentives for users to organically invite their networks.
  
  
  

Engagement, Retention & Viral Growth

• Develop lifecycle marketing campaigns to improve user engagement and reduce churn.
• Implement data-driven strategies to optimize in-app experiences, onboarding flows, and social mechanics to drive retention.
• Utilize personalization, automation, and CRM tools to nurture and re-engage users.
  
  
  

Data-Driven Growth Optimization

• Develop and track key growth KPIs (CAC, LTV, retention, virality factor).
• Conduct data-driven experiments and A/B testing to optimize funnels, improve conversion rates, and identify scalable strategies.
• Leverage analytics tools to measure performance and refine strategies.
  
  
  

Qualifications:

• 5+ years of experience driving user acquisition, engagement, and retention in consumer/B2B2C startup growth (ideally social networks, marketplaces, or fintech).
• Strong understanding of growth frameworks, marketing automation, customer journeys and data-driven optimization.
• Deep understanding of community-driven growth, viral loops, and referral mechanics.
• Experience in app growth strategies, user retention, and performance marketing.
• Experience launching and scaling network-effect products..
• Ability to work cross-functionally with leadership to drive company-wide growth initiatives.
• Hands-on experience with growth frameworks, lifecycle marketing, and retention strategies.
• Strong analytical skills with a test-and-learn approach.
• Proven track record of launching viral consumer products and driving 0-to-1 growth.
• Bonus: Experience in building products with social mechanics, FOMO-based onboarding, and marketplace liquidity optimization.
  
  
  

Why Join Us

We are a fully remote company so you can choose where you work. You can take advantage of at-cost accommodation at Buenro bases around the world, how cool is that! We give all of our employees 22 days vacation annually.

Ready to Take the Next Step? If you’re excited about this role, we’d love to meet you! Apply today with your resume and a brief cover letter explaining why you’re the perfect fit for this role.

Our Application Process:

• Resume review
• 1st interview with HR
• 2nd interview with 1 or 2 Sr. Team Members
• 3rd interview with CEO
• Reference Checks
• Offer
  
  
  

Buenro is committed to creating an inclusive workplace where everyone feels valued. We encourage applications from people of all backgrounds, cultures, and experiences.