Website designer with UX/UI profile

It's never been a more exciting time to join us at Lime! We are growing rapidly from being the CRM sweetheart of Sweden to becoming a leading provider of spot-on software for every step of the customer journey - in the Nordics and beyond. Being a SaaS company, our products are the heart of what we do, and our website is the core that brings them to life. We are now looking for a creative and business minded Web Designer with UX/UI skills to help us stand out in a competitive market.

Are you driven by crafting stunning web designs that capture the visitor at first glance, communicate the product value propositions effectively, improve navigation and increase the conversion while staying true to the brand? Great, then we’d love to hear from you!

In 2024 we launched our new brand identity and website. Now, we are rolling it out across our product portfolio to create a unified and engaging user experience. Join us on our journey to create a web presence as dynamic and ambitious as our growth targets.

What You’ll do?

This role involves taking ownership of the design and user experience of our websites, and ensuring that they align with industry trends, best practices, our various target audiences and business goals. You have a deep understanding of modern web aesthetics, responsive web design, and site architecture, with a strong emphasis on creating both visually appealing, and functional designs. Our current design is done in Figma, and we use WordPress Gutenberg as platform.

Key Responsibilities

• Lead the design and harmonization of Lime’s main website and subdomains, ensuring a cohesive, scalable, and seamless user experience
• Maintain and evolve Lime’s visual identity across all sites, retaining consistency while lifting the uniqueness of the different software products
• Create web graphics, illustrations, and visual elements that bring the products to life
• Develop scalable designs for how to visually present the products on different levels
• Ensure designs are responsive, accessible, and optimized for both PC and mobile device
• A/B testing to optimize user experience and achieve business objectives
• Deliver designs that enhance CRO and optimized user journeys, boosting conversion rates and build lasting relationships
• Collaborate with key stakeholders within the marketing team and other departments
• Stay up to date with web design trends, best practices, and emerging technologies
  
  

Skills & Requirements

Who You are?

We imagine that you have 3-5 years of work experience as a web designer and/or digital UX/UI designer, either at an agency or at a company. If you have been active in the B2B tech or SaaS industry or had a focus on software, it is a big plus. You also have a passion for tech and software products that have a true impact of people’s everyday (work)life. You have probably studied web design, UX/UI design or similar.

We’ve always conducted our growth journey in a “professional, yet easy-going” manner and we believe that this description fits you too. You’re known for your proactive approach to generating new creative designs and executing them to drive tangible results.

What skills do you need?

• Experience with CMS driven design
• Strong understanding of responsive website design principles
• A great eye for graphic design and a strong sense of visual design
• Good analytical skills and a deep understanding of user behavior
• Proficiency in design tools such as Figma, Adobe Creative Suite or equivalent
• Practice in conducting CRO, and using Google Analytics, MSFT Clarity or equivalent tools
• Experience working with cross-functional teams in an international environment
• Excellent communication and collaboration skills
• Fluent in English, as it’s our corporate language
• Knowledge of front-end technologies (HTML, CSS, JavaScript) is a plus
  
  

Important: This position is based at our office in Lund, Sweden. Therefore, a valid work permit for Sweden is required.

Personal Qualities

• Entrepreneurial mindset: proactive and creative, interested in trying new things, dare to test, learn and adapt
• Problem solver: analytical but with a user-first approach to design challenges
• Collaboration: Team player with excellent communication skills, capable of articulating design decisions clearly
• Strategic yet detailed: able to balance big-picture while refining the details
• Self-starter: take initiative and adapt quickly to new challenges
• Collaborative communicator: good at building relationships and communicate to get people on board
  
  

Who will you be working with?

With a strong and dedicated marketing team at our headquarter in Lund, we create most of our content centrally and adapt it to our local markets with the help of a growing team of local field marketers. You will join a team of 15 people with expertise in SEO, graphic design, copy writing, web development, performance marketing, product marketing and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music and just having fun together.

What will the recruitment process look like?

We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. Please submit your resume and a portfolio showcasing your web design projects. The recruitment process is as follows:

• Initial short interview
• Deep interview and portfolio walk-through
• Case with 2 marketing team members
• Final interview with CEO