Digital Growth & Lead Generation Manager (Product Owner - B2B)

What You’ll Do

Vodafone Business is looking for a Digital Growth & Lead Generation Manager, who will take on the Product Owner role in an Agile environment, driving B2B marketing automation, lead generation, and MarTech strategies. In this role, you will work closely with product marketing, digital marketing, and digital product teams to enhance demand generation, website optimization, and personalization initiatives.

• Act as a Product Owner within an Agile framework, managing the backlog and aligning priorities with business objectives
• Optimize B2B marketing automation processes and improve tool utilization
• Develop account-based marketing (ABM) and web-based lead generation strategies
• Enhance the Vodafone Business website by improving UX/UI for lead conversion
• Create A/B testing hypotheses and collaborate with relevant teams to implement them
• Manage MarTech integrations (CDP, CRM, personalization tools, etc.)
• Analyze digital marketing performance and provide strategic input for campaigns
  
  
  

Who You Are

• Experience in B2B digital marketing, marketing automation, or lead generation
• Proficiency in marketing automation & lead generation tools (Eloqua knowledge is a plus)
• Strong background in website UX/UI improvements and MarTech integration
• Data-driven mindset with experience in A/B testing and performance analysis
• Familiarity with Agile methodologies and backlog management (experience in a Product Owner role is a plus)
• Ability to collaborate effectively across product, marketing, and digital teams
• Have a minimum 6 years of experience
  
  
  

Not a perfect fit

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What's In It For You

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services
  
  
  

Plus, plenty more to enjoy!

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who We Are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices.

Together we can.