Senior Manager - Digital Insights

Position Snapshot

Title: Senior Manager - Digital Insights

Location: Dubai, United Arab Emirates

Position Type: Full Time

Reporting To: VP Consumer Insights & Analytics

Department : Category & Growth

Overview:

In today’s fast-evolving digital landscape, data-driven insights are the key to unlocking business growth. As a Digital Insights Manager, you will play a critical role in transforming data into strategic decisions, ensuring our marketing efforts are optimized for engagement, reach, and ROI.

Key Responsibilities

🔹 Social & Business Analytics – Extract real-time insights from social media, search engines and digital channels, complement the insights and data which are currently captured via traditional research.

🔹 Integrated Data Analysis – Combine multiple data sources, including syndicated research, digital platforms, and other ad-hoc data to solve complex business challenges.

🔹 CRM Insights & Activation – Leverage CRM data to develop deeper insights about our customers and their journeys, utilize those insights to drive business actions.

🔹 Real-Time Campaign Optimization – Evaluate digital campaigns on the go, providing actionable recommendations for performance enhancement.

🔹 Digital Analytics & Performance Tracking – Utilize tools like Google Analytics, Adobe Analytics, Mixpanel, and other platforms to monitor trends and uncover growth opportunities.

🔹 Cross-Functional Collaboration – Work closely with the insights and analytics team, marketing, media, innovation, sales, data and technology teams to utilize insights for business decision.

🔹 A/B Testing & Conversion Optimization – Conduct experiments and analyze user behaviour to continuously enhance digital assets.

🔹 Agile Research & AI Utilization – Implement digital-first research solutions powered by AI and automation for faster, more precise insights.

🔹 Consumer & Market Trends Reporting – Deliver regular updates on category dynamics, emerging audiences, and industry shifts.

🔹 Innovation & Best Practices – Stay ahead of the latest digital analytics tools and trends, guiding the organization on their adoption.

🔹 Languages - English & Arabic proficiency required

If you are passionate about turning data into strategic action and shaping the future of digital marketing, this role is for you! 🚀

Grow with Agthia – For the Better

Agthia Group is one of the region’s leading Food & Beverage companies, with a steadily growing international footprint. From our roots in Abu Dhabi, we’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in the industry and meeting the evolving needs of communities worldwide.

Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and, a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”