B2B Demand Generation Marketing Specialist

Job Description

Are you an experienced global B2B campaign manager with wide experience across multiple campaign management platforms and channels? If you enjoy generating sales opportunities across multiple products and audiences, this role might be perfect for you.

Role background

Wolt seeks an experienced performance marketing specialist to join the growing Global B2B Marketing team. This role will own, build, run, optimize and report on global performance marketing campaigns supporting several of Wolt’s B2B products, Woltwide. The B2B performance marketing Manager will be responsible for providing a consistent flow of qualified leads that turn into customers through sales and product funnels while working closely with local marketing team, other B2B and central marketing teams, and sales.

What You’ll Be Doing

• Design, manage, implement, and execute user acquisition strategies.
• Implement, manage, and optimize marketing campaigns across LinkedIn, Facebook, Google (Search and Display), Paid Social, Ad Networks as well as Programmatic, direct media buy, industry sites, content syndication, and more.
• Work closely with other members of the Marketing team across all Wolt regions.
• Work toward clear marketing KPIs, such as CPL, closed wons, and revenue.
• Manage stakeholder interests and provide ongoing feedback and reporting analysis.
• Identify top-performing partners and channels and build strong relationships.
• Proactively conduct continuous AB testing and performance analysis in order to optimize campaign performance.
• Implement & Troubleshoot attribution and tracking issues.
• Partner with local sales team to gather their input on market needs and quality of leads as well as align on SLAs
  
  

Our humble expectations

• Have a proven track record in tech/SaaS B2B media buying.
• Experience in some subset of Facebook, Google & Programmatic
• Extensive hands-on experience with paid online marketing, managing & scaling your own budget in a global capacity with high budgets.
• Demonstrated ability to effectively plan media investments based on both business and campaign level KPIs, manage and optimize budget across channels, and do in-house media buying.
• Obsessed with measurement and optimization.
• Detail-oriented with the ability to work independently and manage multiple projects at the same time.
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
• Good understanding of B2B tactics: ABM, Intent-based, PLG.
• A passionate and organized self-starter who doesn’t accept the status quo but always seeks to improve and automate processes and workflows in order to increase performance.
• Excellent written and verbal communication skills in English; other languages are a plus.
  
  

Next Steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional in an international environment
• Lots of learning and growth in a globally scaling tech company
  
  

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

About Wolt

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 30 countries today, 28 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, We’re About Getting Things Done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.