Product Marketing Manager (ARIS)

Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.

Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.

Intelligent processes run on ARIS — The ARIS Suite empowers you to achieve operational excellence by providing clear visibility into your operations, enabling you to create outstanding processes, and ensure close monitoring of your business to achieve long-term success. Champions rely on top-notch processes and need the right tools to stay ahead. With ARIS as your companion, there's no limit to what you can achieve.

Since 1992, ARIS has been a pioneer and leader in Business Process Analysis and Process Mining. ARIS serves as the backbone for transforming, optimizing, and controlling how you run your business. Trusted by thousands of leading organizations worldwide, ARIS is the essential companion on your journey to sustainable success. 

Be you, join us.

We are currently seeking 2 Product Marketing Managers, based in Netherlands, to join our ARIS Global Marketing team.

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of message adoption.

Product Marketing is a strategic marketing function that links product management and the Go-to-market organization.

This role will also work closely with the sales organization to improve productivity to help retain existing customers, secure new business as well as to support up-sell/cross-sell opportunities.

Essential functions :

• GTM Strategy – Contribute to go-to-market strategy by helping define ideal customer profiles, building personas, use cases, return on investment, and mapping the customer journey.
• Product Marketing Strategy – Work with colleagues to build and refine the messaging that ties individual products to our business strategy and creates a bridge to the challenges our customers face.
• Messaging and Positioning - Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience such as prospects, customers, analysts, partners, and employees.
• Subject Matter Expert – Leverage deep expertise in Process Intelligence, Process Management, Process Mining, Operation Resilience. Act as a subject matter expert to support strategic sales opportunities. Participate in thought leadership webinars, analyst briefings, and customer meetings. Contribute to white papers, campaign assets, and other materials as needed.
• Product Launches - Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.
• Sales Enablement - Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.
• Competitive and Market Intelligence - Aid in the development of competitive battle cards and win themes against key vendors. Understand themes in the industry, customer challenges.
• Cross-team Collaboration – Be the go-to resource for other internal Marketing team counterparts for all things related to your product expertise.
  
  

Requirements:

• Ideally 5+ years of experience in product marketing or a product management role at enterprise technology/software company (preferably with process intelligence expertise).
• 5+ years of marketing, product, or sales roles, ideally in a matrixed organization.
• Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, analogies, and from the customer’s point of view.
• A passion for learning new technologies and an aptitude to learn technical concepts quickly.
• Ability to create documents and presentation materials for sales and other internal teams.
• Excellent verbal and written communication.
• Well-organized with effective time and activity management skills, goal-oriented.
• Ability to bring a diverse set of stakeholders to consensus.
  
  

What’s in it for you?

• Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
• Work anywhere in your country or abroad for up to 10 days per year.
• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
• Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
  
  

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG's Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.