Chief Marketing Officer for ASI

Chief Marketing Officer for ASI

Location: 100% Remote - Full time position

To apply for this position please send your CV to [email protected]  including the job title in the email subject line. 

The Artificial Superintelligence (ASI) Alliance is looking for an exceptional marketing professional at the CMO level with crypto marketing experience to head up its marketing team. The successful candidate will be a go-getter with demonstrable experience and expertise in marketing in the crypto, AI and technology space. Direct experience of working in a successful crypto marketing environment, coupled with energy and enthusiasm is more important than number of years of experience. 

This position will report to the ASI Alliance board. The appointed candidate will be responsible for the delivery of key digital marketing and social media strategy deliverables for the business.

What you should know about the Artificial Superintelligence (ASI) Alliance:

The ASI Alliance was founded by SingularityNET, Fetch.ai, and Ocean Protocol with the mission of accelerating development of a decentralized, democratic, inclusive and beneficial Artificial General Intelligence (AGI), spearheading the research and development of decentralized AI technologies and driving innovation across the ASI tech stack to deliver advanced, scalable, and secure AI solutions on a global scale. The addition of Cudos to the alliance in 2024 brought the ability to rapidly scale compute resources to meet the demands of an ever growing development community. 

The ASI team includes seasoned engineers, scientists, researchers, entrepreneurs, and marketers. Our core platform and AI teams are further complemented by specialized teams devoted to application areas such as finance, robotics, biomedical AI, ethics, media, arts and entertainment.

At ASI we value collaborative and creative ways of working, within a culture of openness and transparency where every team member is empowered to make their finest contribution and thrive. We are committed to diversity and inclusion and all candidates are welcomed and encouraged to apply irrespective of race, gender, age, religious beliefs, LGBTQ+ affiliation or any other minority characteristic. 

This exciting role encompasses the following responsibilities: 

• Develop and execute marketing strategies to build a successful global presence, establishing ASI as the leader in decentralised AI and in the race towards AGI and ASI. Includes all major markets, considering local and international communications as appropriate based on demographics and target audience, across websites, social channels and media outlets, for the ASI alliance and its participating projects
• Develop and optimize multi-channel marketing campaigns, set ROI-driven objectives, and enhance performance through data analysis and A/B testing
• Implement performance dashboards to track and monitor key marketing metrics in real-time. Including the analysis of campaign performance data and identifying actionable insights for future optimization 
• Establish clear KPIs for marketing campaigns, customer acquisition, engagement, and retention. Including the development of a comprehensive set of marketing KPIs and analytics for continuous monitoring, gaining insights into markets, consumers, communities, and token holders' needs and behaviors.
• Understand ASI brand reach and recognition, and develop appropriate marketing plans to extend and broaden reach and impact
• Lead, mentor and grow the talent pool for the marketing department, overseeing line management for a direct team of 5-10 marketing experts
• Develop and maintain a forward looking marketing plan that optimises resource allocation and the output of the marketing team
• Oversee external hires and special projects designed to amplify the ASI mission across different channels such as hackathons, workshops, games, and all community building  
• Plan, direct and coordinate marketing budgets in accordance with strategic direction
• Lead internal PR efforts and manage external agencies to maximize ASI's exposure across crypto, tech, and traditional media outlets, driving growth and brand visibility 
• Craft and oversee a social media strategy to engage and grow ASI communities across a range of social media channels, developing and promoting an exciting vision of technological progress and catalysing viral responses
• Develop and maintain ASI websites alongside product and strategy teams to ensure the ASI web presence remains aligned with technical developments
• Develop and lead different marketing campaigns which support different types of work at ASI, including specific campaigns for: token launches; the ASI product roadmap, investor relations and attraction. ASI operates across multiple industry verticals so an ability to sense the requirements for and adapt to each vertical - e.g. healthtech vs music industry - is required for subtle marketing variations
• Report to the ASI board on quarterly marketing results, offering analytics, highlights, and future refinement plans
• Buy-in to the open, transparent, decentralised values of ASI and its ecosystem, helping to promulgate those values throughout the team and through contribution to the wider ASI leadership team
• Maintain a perspective on marketing events and developments in the industry, learning from what other successful crypto projects do and always striving to be the best in the world

The ideal candidate will possess a marketing or related degree, and be able to demonstrate leadership of successful crypto-marketing campaigns; previous experience as a Head of Marketing or CMO is not required—what matters most is the right energy, values, and ability to effectively lead marketing in a crypto environment.

As an ideal candidate, you will also:

• Have a clear vision of effective marketing and social media strategy in a crypto environment and the ability to execute on it
• Thrive in a fast paced dynamic environment with multiple moving parts and be comfortable with uncertainty, ambiguity, and boldly going where none have gone before!
• Be skilled at balancing an ongoing baseline of recurring tasks with short term and urgent requests, longer term strategic needs, and team wellbeing in an optimal mix 
• Have excellent leadership skills, with an eye for detail, while always keeping with the bigger picture in mind

Technical Skills Requirements:

• Experience in cryptocurrency, ideally also with AI and DeFi 
• Degree in business administration or marketing preferred
• 5+ years experience in the field of marketing, sales or public relations as a Marketing Manager, Marketing Director or Chief Marketing Officer in a crypto business
• Experience with working in a fast-paced, complex, distributed environment, preferably a startup or scale-up organization
• Broad technical knowledge and curiosity 
• Experience working with cross-functional teams to deliver projects with multiple dependencies and constraints
• Availability to work EU hours, ability to work under pressure and adjust quickly to changing goals and timelines.
• Fluent in English

What you will get in return:

• Being part of some of the greatest AI and blockchain teams in the world that aim to create beneficial Artificial Superintelligence for the good of humanity
• Working on multiple projects across market verticals with a dynamic highly motivated team
• A lot of freedom and responsibility in organizing your work hours and location
• Opportunities to advance your career in many potential directions
• Contract rate is in line with your experience and location

The company reserves the rights of changing or updating this job description any time.