Retention Marketing Manager

We are the creators of a new fintech era!

Our mission is to change this world by making blockchain accessible to everyone in everyday life. The team in Ukraine is part of the global WhiteBIT team, which unites more than 1,200 professionals worldwide. Each of our employees is fully engaged in creating a new world order in the Web3 era.

We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.

Requirements:

— 5+ years of experience in Retention Marketing, CRM, and funnel automation.

— Experience working with mobile applications and their analytics.

— Deep knowledge of Customer Journey, RFM analysis, LTV, Churn Rate, ARPU, Cohort Analysis.

— Experience working with Web3, cryptocurrency services, and blockchain platforms.

— Experience in setting up CRM systems (Dittofeed, HubSpot, Braze, Salesforce, Klaviyo, Iterable, Amplitude).

— Knowledge of marketing automation, AI-driven personalization, and analytics.

— Experience in testing and optimizing Retention campaigns through A/B testing.

— Understanding of user psychology, engagement mechanics, and gamification.

— Experience working with analytics tools (Google Analytics, Mixpanel, Power BI, Looker, Tableau).

— Experience managing budgets and analyzing campaign effectiveness.

Responsibilities:

Development and management of Retention & CRM funnels:

— Creating retention and engagement strategies for mobile products.

— Developing personalized communication funnels (email, push, in-app, SMS, messengers).

— Launching onboarding campaigns, anti-churn strategies, upsells, and reactivation.

— Deep audience segmentation based on behavioral data and analytics.

User reactivation and conversion strategies:

— Developing mechanics to reactivate “dormant” users through CRM tools.

— Implementing AI and personalization algorithms for churn prediction.

— Optimizing the Customer Journey, including referral and loyalty programs.

Converting users into new products (Cross-sell & Upsell):

— Developing strategies for converting users into new products, subscriptions, and tokens.

— Working with in-app monetization, NFT marketing, and cryptocurrency products.

— Creating promotions, bonus programs, and discount mechanics to enhance retention.

Using CRM not just as a tool, but as a strategy:

— Managing CRM campaigns in Dittofeed, HubSpot, Salesforce, Braze, Klaviyo, or similar platforms.

— Optimizing omnichannel interactions (email, push, social media, chatbots).

— Collaborating with the analytics team to predict user behavior.

Working with Web3, Crypto, and Blockchain:

— Leveraging tokenomics and gamification to boost retention.

— Deep understanding of user scenarios in Web3 products.

Working terms:

Achieve Big Goals With Us:

— We provide everything you need for success.

— Modern equipment.

— Сomfortable working conditions, and an inspiring environment to help you thrive.

Work-Life Balance Matters:

— 30 сalendar days break for rest.

— Additional days off for national holidays.

Driven by development:

— Access to exclusive crypto education courses.

— Opportunities for external training.

Global Collaboration:

— Work alongside professionals from around the world, exchange experiences, and contribute to unique projects.

Care Beyond Work:

— We provide time and support during life’s most important moments.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!

Let’s Build the Future Together!

WhiteBIT offers all candidates an equal opportunity to join the team. All hiring decisions are made without regard to race, national origin, gender identity or sexual orientation, age, religion, disability, medical condition, marital status, familial status, veteran status, or any other legally protected characteristic of an individual.