Product Manager

Product Manager – Engagement and Content

Licious’ Product team conceptualizes and builds technology driven products and solutions that empower our customers to shop for the highest quality meat products and ensures a seamless, smooth flow of our products to our customers’ doorstep. Our primary areas of focus involve building a premium, intuitive meat buying experience, driving revenue and user growth, building a comprehensive data platform, manufacturing, planning, inventory management and delivery experiences.

Role & Responsibilities

We are looking to hire a Product Manager as a part of the Growth Product team who will be responsible for building the meat buying experiences and building new customer behaviors to drive sustainable growth.

The PM will focus on areas like Engagement, Content, New User Acquisition and will also work towards discovering and building new growth levers. This is a cross functional role which would require building Zero to One products where you’d be working very closely with other PMs, Growth, Category, Brand, Content and Operations teams to drive the key business outcomes while keeping the customer experience at the heart of everything.

• Take complete ownership of the Engagement charter. Drive organization alignment with leadership, business verticals, design and engineering for the charter.
• Identify customer needs, market trends, opportunities that drive meat shopping in India.
• Define and Drive product strategy across key product objectives to move input and output metrics.
• Define a clear execution strategy to achieve our strategy. Be able to straddle multiple priorities, identify constraints in the system and trade-offs.
• Identify and prioritize key user problems to be solved, solutions and relevant systems to be built for them
• Conceptualize requirements, articulate them in detail in PRDs, wireframe user flows and work closely with the product design team to crystallize them into final designs.
• Execute requirements in well defined sprints with engineering PODs.
• Inspire and influence your team to achieve their key goals by evangelizing and driving consensus around the product vision, strategy, goals and execution plan.
• Drive the vision for long term thinking in the overall organization.

Desired Skills

• Minimum 2 years of experience in product management in a consumer facing area in a consumer internet business
• 1-2 years of Growth Product Management experience would be preferred. Should be familiar with CRM tools, Hypothesis Testing and Analytics.
• Previous experience of working on Engagement and Content products would be strongly preferred.
• Has a customer obsessive mindset. Is able to visualize customer wants and needs and be their spokesperson in the organization.
• Has an unending desire to drive quality execution with excellence. Has an outcome oriented mindset to drive organizational goals.
• A high agency individual with a demonstrated ability to deliver stretch goals in an ambiguous, innovative, dynamic and fast-paced environment.
• Ideate and execute solutions strategically while keeping a tab on short and medium term goals.
• Capable of influencing stakeholders across different levels, enabling a growth mindset within the organization.
• Excellent written and verbal communication skills.

We Offer

• The opportunity to make a dent in the Indian ecommerce meat buying industry. Licious is the market leader in online meat shopping and we have an ambitious vision for the next 5 years
• You will have a unique opportunity to help shape customer behavior towards meat buying. We want to make the entire experience fashionable and you will play a key role in it by crafting both 0-1 and 1-n experiences.
• The chance to innovate. We’re breaking new ground everyday reimaging this industry with the best of product,

technology and design minds. You will partner with these people to make it even better.