Data Analyst

This role sits within the Global Markets, Demand Management (DM) team and will be based in Singapore. The candidate will be responsible to support and execute against the data targeting strategy for merchant business. The ultimate objective of this role is to generate customer demand and deliver quality leads to support the corporate sales teams across APAC in exceeding their revenue goals.

Responsibilities

• The role takes specific focus on day-to-day campaign leads roll out, operational needs and local/regional long-term approach to operation/automation of campaign work as opposed to an ad-hoc project basis.
• Create/Run SQL and python codes daily for campaign leads targeting. Upload leads to Sales and refine targeting through sales feedback. Weekly meeting with sales and internal team to improve targeting and expand potential customer base.

Qualifications

• Experience in B2B, lead generation or marketing analytics.

• Recent SQL experience with a deep understanding of structure and unstructured databases

• Bilingual capabilities are mandatory depending on respective region.

• Basic understanding of Python, R or other language to performance data analytical tasks

• Working knowledge in relevant technologies – Salesforces, Teradata, BigQuery, Notebooks

• Able to drive collaboration within a matrixed environment.

• Strong interpersonal skills, results-oriented and an appreciation of diversity in teamwork.

Top 3 Skills

• Programming in SQL and Python
• Experience in lead generation or demand management
• Understanding of B2B business and finance