Brand Manager

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Brand Manager

• Responsibilities: Develop brand strategies aligned with business objectives and company corporate strategy. This involves analyzing market trends, competitive landscape, customer insights, and product positioning and key messaging.
• Manage product launches, including developing launch strategies and overseeing execution. Plan and execute marketing campaigns to raise brand awareness and drive product demand.
• Monitor and evaluate the performance of marketing campaigns and initiatives, including sales data, market share, brand awareness, and customer feedback. Utilize data and analytics to assess the effectiveness of strategies and make data-driven recommendations for improvements.
• Coordinate with cross-functional teams to ensure successful campaign implementation. Work closely with various internal teams, including sales, medical affairs, regulatory affairs, and market access, to ensure alignment and integration of brand strategies across all functions.
• Collaborate with key stakeholders, including healthcare professionals and advocacy groups for the execution of marketing initiatives. Keep/develop relationships with key opinion leaders (KOLs) and stakeholders for scientific and medical input, gather endorsements, and seek opportunities for collaborations to enhance the brand's credibility.
• Monitor market trends, competitor activities, and customer insights to identify opportunities and threats.
• Manage the marketing budget for the assigned brand portfolio.
  
  
  

Knowledge and skills:

• University degree level either life science or business qualification. MBA or professional marketing qualification is a plus.
• Proven experience as a Brand Manager in the pharmaceutical industry. Any additional experience is a plus (MR/KAS/KAM, DSM, Market access).
• Strong knowledge of pharmaceutical marketing principles, regulations, and market dynamics. Experience in Endocrinology is a plus.
• Excellent communication, analytical, and project management skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong organizational skills and attention to detail.
  
  
  

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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