Digital Business Analyst

Location: Remote/part-time (minimum 40% workload)

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

We’re seeking a Digital Business Analyst to lead digital transformation and growth for our clients, with a deep analytical background and understanding of the Swiss business landscape and its unique challenges.

You'll be working across teams to identify growth opportunities for our clients, including marketing and sales-related opportunities, but also digital product and tech possibilities. You'll work closely with the senior account and project managers and partners at what. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.

As a company, we want to grow together with our clients and work with them long-term, which is why we are quality-minded and results-focused.

• Data analytics skills and tech savviness: out of the available data and given client briefing you are able to derive insights and a growth strategy going forward. This requires an analytics proven track record, especially with digital campaigns and assets (i.e. websites, web applications, mobile apps) as well as experience with digital KPIs, Google Analytics, CRM systems, and emerging AI tools.
• Entrepreneurial - ability to understand various business models.
• Strategic and Forward-Thinking: Background in a digital analyst role or strategy consulting. Able to leverage data and creative thinking to deliver innovative solutions that drive holistic transformation.
• Client-Focused and Empathetic: Skilled at understanding business complexities, and guiding recipients with presentations toward impactful change.
• Seeing big picture: Confident in pulling cross-functional resources and synthesising specialist contributions into a cohesive strategy.
• Digital marketing experience in at least selected channels (e.g. SEO, SEA, Email Marketing, Content Marketing, Social Media), deep knowledge in at least 2-3 channels
• Creative solutions - track record in finding innovative and unusual ways to solve problems and create growth.
• Reporting & Storytelling: Strong skills in creating and delivering presentations, using clear language and data-driven insights.
  
  

Who you are:

• Empathetic and Entrepreneurial: You understand the client’s ecosystem, bringing innovative digital to address their needs.
• Creative Problem-Solver: Bold in proposing fresh solutions to traditional business challenges.
• Data-driven: You guide based on data, giving clear and logical advice, based on data.
  
  

Responsibilities:

• Identifying opportunities for digital innovation and creating digital strategies incl. a roadmap for the clients to follow in the next 6-24 months: what you suggest the team will implement, that’s why it’s crucial that you give the right advice. These so-called assessments are our acquisition tool and will onboard prospects to becoming clients.
• Data-Driven and AI-Enhanced Strategy Development: Analyse data from varied sources (e.g., Google Analytics, CRM systems, sales metrics) to provide actionable, AI-driven insights. Develop digital roadmaps that set clear goals for business growth, operational efficiency, and digital transformation.
• Cross-Functional Collaboration: Work closely with channel specialists, product owners, software engineers and technology consultants to deliver comprehensive strategies.
  
  

How is it to work with us:

At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

• Excellent office location in Seefeld in Zürich, if you work in Switzerland.
• You take control of your availability - Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented, we don’t micromanage.
• Get decisions fast when you need them.
• You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.
• Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you will have access to individual training and guidance.
• If you work remotely, the opportunity to visit the team in Switzerland - we cover the costs
• Fair compensation, with the possibility of joining our profit participation scheme
• Opportunities to visit clients on-site in Switzerland
• Weekly remote stretching sessions for all
• Exclusive coaching programme available, upon application
  
  

Please send your CV with a 1-3 minute intro video (we find Loom or YouTube work best). Explain what attracted you to the role and why we should hire you.

Please note that only applications with an intro video will be considered.

Information for recruitment agencies: for this position, we only accept direct applications from candidates and will not consider applications from agencies.