Brand Manager - OBSESSO

As OBSESSO we believe in the magic, timelessness, and boundlessness of moments. We are committed to turning every moment into a rewarding experience with creativity and passion.

After all, we create our own moments.

The reward is right here, right now. Isn’t it magical?

Every time you sip your favorite coffee, it’s just the way you like it.

As we continue to grow and innovate, we are looking for a passionate Brand Manager to help shape the future of OBSESSO. We have big ambitions for our brand, and we want to recruit the best! Together, we will create new and exciting products and projects.

These opportunities don’t come around often, so don’t wait—submit your CV today!

OBSESSO is owned by DİMES.

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Economics, Engineering or related fields (preferably Master degree in Marketing),
• Min. 4-5 years working experience in Marketing in FMCG,
• Fluent in English,
• Eager to learn, passionate for our brands,
• Result oriented with excellent analytical and decision making skills to go beyond the targets,
• Business mindset with a good understanding of Marketing & Commercial mix,
• Colloborative & diversity focused,
• Excellent communication skills with a strong ability to influence people to foster change,
• Accountable for decision making, expert in designing strategy and vision,
• Strong Digital & offline media understanding,
• Strong analytical and planning skills.

JOB DESCRIPTION

• Building the brand strategy & communication plan with a 360 approach,
• Analyzing consumer insight & managing market research studies, decide & propose the strategy accordingly,
• Execute the holistic marketing plan, product launch, communication and manage the yearly budget accordingly,
• Maintain a deep understanding of the brand’s target audience and competitive landscape.
• Analyzing market data closely working with Nielsen, tracking competition and implement execution strategy coordinating with Trade Marketing & Sales teams,
• Develop and drive all aspects of marketing strategy to increase brand equity,
• Understand the global guidelines, eager to learn and benefit by following them throughout the local strategy,
• Coordinate with the product development team to ensure new products align with brand values and customer needs,
• Consolidate inputs from media, closely working and managing the media agency for an optimized media planning,
• Manage the agency partners in colloboration with them & cascade the inputs to results & outputs,
• Analyze the performance of brand campaigns and activities, providing insights and recommendations for optimization.