Partner Program (Marketplace) Manager

Manager Partner Program

Purpose & Overall Relevance For The Organization

This person will be primarily responsible for driving the marketplace business with respective partners in Turkey and achieving the FY business targets.
Responsible for managing / supporting new partner launches and piloting of new business models identified in the Partner Commerce landscape within Turkey

Responsibilities

Strategically plan and drive the Marketplace (3P) business for respective the marketplace players in the Turkey such as Trendyol, Hepsiburada, Amazon, etc.
Work with partners to define strategies / action plans / development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships
Work with the partners to plan commercial calendar and implement campaigns (product markdowns, vouchers etc) during Sales / non-sales periods for each platform.
Continuously monitor and track KPIs listed below (and more) and prepare reports for management team.
Create daily, monthly and yearly sales plans and forecast respective KPIs to track business performance on a regular basis
Work jointly with DPC (Digital Partner Commerce) integration team to sustain daily operations runs smoothly in all aspects.
Support Hub DPC teams for new partner launches, any integration related changes for contract management, integration quality, budget and marketing spend alignments, range selection etc. to ensure a flawless launch
Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales
Work and plan for the assortment and product quantity for all future seasons for the adidas 3P / marketplace model with Ecom merchandising team
Improve operational KPIs, such as cancellation rates, returns, etc, for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams
Drive best practice sharing across Emerging Markets and other accounts
In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience etc.) based on global frameworks and prepare reporting for global functions
Working closely with the Hub and Local DPC teams to ensure the Partner Program operation, expansion and execution ties in with the holistic [Market] DPC plan

KPIs

Contribution & profitability targets
Partner Program Net Sales Targets (by brand, model & overall)
Brand share on the platforms
Return rate
Order cancellation rate
Stock and range availability
Store point on platform
Store follower number / consumer engagement

Qualifications

University degree in the field of Business, Marketing or equivalent
6+ years of professional experience, 2+ years in E-Commerce
Knowledge of the local E-Commerce and Marketplace landscape
Sportswear industry experience is a plus
Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change
Experience in working in cross-functional environments with a diverse stakeholder set
Good project management skills, including the ability to lead several projects simultaneously
Experience in Digital project management and agile execution methods is a plus
Innovative mindset, encouraging change and taking personal ownership
Understanding of collaborative business approaches in the online world
Understanding of retailer's operational processes and metrics
Understanding of retailer’s financial metrics (sales, inventory, margin, returns etc.)
Proficient in MS Office
Fluent English, both verbally and written

Key contacts

Global Digital Partner Commerce (Partner Program)
Digital Sales Solutions
Market account teams
Global & Market Supply Chain Management Teams
Digital Brand Commerce Teams
Local Merchandising & CTC teams
Local Finance teams

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Partner Program (Marketplace) Manager

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