LATAM Owned Media Cordinator

🌎 Work from any corner of LATAM and be a part of the #remoteworkrevolution!‼️

🚀 Role: Owned Media Coordinator

📆 Schedule: M-F / 8:00 - 5:00 PST with eventually 2-3 hours buffer/flexibility)

📄 Type of Contract: Full Time - Independent Contractor

💸 Salary Range: 1800 - 2800 USD (Based on Experience)

🚨 Only CVs in English will be considered to participate in the process ❗️

About our Client:

Our client, a mission-driven apparel company, was founded with the vision of creating the perfect, affordable t-shirt for the everyday man. Inspired by the founder's family history of military service, the company is deeply committed to supporting veterans and addressing homelessness within this community. This dedication extends to partnerin with initiatives like the Tiny House Project and providing on-demand assistance to those affected by natural disasters, fire, and other hardships.

With core values centered on empathy, community engagement, and proactive support, our client seeks to collaborate with like-minded organizations and individuals to make a positive impact. Employees at our client's company are part of a team that not only delivers quality products but also contributes to meaningful causes, creating a fulfilling and impactful work environment dedicated to helping those in need.

Scope of the role:

The Owned Media Coordinator will play a crucial role in managing and optimizing the performance of various owned media channels, including email, SMS, app, web push notifications, and membership programs. Reporting to the Director of Owned Media, the coordinator will be responsible for maintaining the Asana calendar, analyzing campaign performance, executing customer surveys, and collaborating with cross-functional teams to deliver engaging, data-driven retention marketing campaigns. The ideal candidate should have familiarity with tools like Klaviyo and Postscript, and a strong understanding of email and SMS marketing.

Duties and Responsibilities:

Asana Calendar Management:

• Maintain and update the Owned Media calendar in Asana, ensuring alignment with the 2024 Annual Marketing Calendar
  
  
  

Analytics and Reporting:

• Review weekly and monthly performance analytics across all owned media channels (email, SMS, app, web push)
• Draft performance reports for the Owned Media Manager, highlighting key insights, trends, and areas for improvement
• Support data-driven decision-making by identifying patterns that drive successful campaign outcomes
  
  
  

Customer Survey and Customer Support Email Management:

• Manage the setup and distribution of Consumer Insight Surveys using Klaviyo, including segmenting audiences, deploying survey emails, and generating discount codes
• Assist with testing and optimizing Customer Experience Flows to ensure smooth user experiences and performance
  
  
  

Campaign Briefs and Execution:

• Develop comprehensive campaign briefs, ensuring that copy and design teams are aligned with project deadlines
• Coordinate with cross-functional teams to ensure timely, accurate execution of email, SMS, and push notification campaigns
  
  
  

Campaign Analysis and Planning:

• Analyze the performance of past campaigns to identify areas for optimization and success stories
• Collaborate with the Owned Media Manager to establish monthly campaign objectives based on historical data and upcoming brand initiatives
• Track, log, and organize learnings from testing across channels to continuously improve retention marketing efforts
  
  
  

Requirements

• C1 English level, with excellent verbal and written communication skills (Must Have)
• 4+ years of proven experience as a QA Coordinator or in a similar role, particularly within digital products (Mandatory)
• 2+ years of hands-on experience with Shopify in a QA or product management context (Mandatory)
• Prior experience in the apparel or e-commerce industry with an understanding of the business of selling clothing (Nice to Have).
• Strong knowledge of QA methodologies, tools, and processes (manual and automated testing techniques)
• Proficiency with test automation tools (e.g., Selenium, JIRA, TestRail) and software development processes
• Proficiency in Asana for project and product management (Mandatory).
• Familiarity with Agile and Scrum methodologies
• Experience with test automation frameworks and tools
• Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Excellent analytical and problem-solving abilities, with keen attention to detail
• Strong organizational skills to manage multiple priorities and tasks
• Ability to adapt to changing priorities and project needs
• Proven ability to take initiative and lead improvements in QA processes
• Commitment to continuous learning and staying updated on QA trends and methodologies