Consumer Insights, Analyst

Adecco Creative is partnering with one of NYC’s most iconic fashion brands to recruit for an Analyst, Brand Insights role. This position will be temp to perm and a hybrid schedule in Midtown Manhattan. This role will start immediately and relocation is not available.

Primary Purpose:

The Global Brand Analytics team is responsible for providing the insights, measurement frameworks, and self-serve tools to enable the Brand team to deliver its ambitious growth strategy.

As the Sr. Analyst, Brand Insights, you will play a critical role in supporting data driven decision-making through post-purchase surveys, brand lift studies, and creative pre-testing globally.

The successful individual will leverage their proficiency in Marketing Analytics to:

• Design, implement, and analyze brand & campaign lift studies and creative pre-testing to assess marketing effectiveness and consumer sentiment in a timely manner.
• Interpret survey results, identify trends, and generate actionable insights that inform marketing strategies, media planning, and creative optimizations.
• Work closely with cross-functional teams to integrate marketing and consumer insights into campaign planning and brand strategy.
• Develop and refine testing methodologies to assess creative impact, messaging effectiveness, and consumer engagement.
• Create compelling reports and presentations that communicate insights and recommendations to stakeholders, including senior leadership.
• Stay updated on post-purchase survey program, industry trends, emerging research methodologies, and best practices in marketing, creative and consumer insights.
• Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

The accomplished individual will possess:

• Bachelor’s degree in Marketing, Statistics, Business Analytics, or a related field
• 3+ years of experience in consumer insights, marketing analytics, or market research
• Proficiency in survey tools (e.g., Medallia).
• Familiarity with media measurement and brand tracking methodologies.
• Strong knowledge of experimental design, A/B testing, and data interpretation.
• Knowledge of statistical analysis and data visualization tools (Excel, SQL, Python, R, Tableau, Power BI).
• Exceptional project management, analytical and problem-solving skills with keen attention to detail.
• Excellent communication skills with the ability to convey complex findings to non-technical stakeholders.
• Knowledge of ad effectiveness metrics and brand health tracking.
• Experience working cross-functionally with marketing, data science/analytics, and creative teams