AI Marketing Data Analyst

About MultiBank Group

MultiBank Group is a global financial powerhouse, established in 2005, specializing in forex (FX), contracts for difference (CFDs), and advanced trading technologies. As a leader in the financial and digital trading industry, we leverage cutting-edge AI and data analytics to drive business growth, enhance customer profiling, and optimize marketing performance.

As we expand our AI-driven analytics capabilities, we are looking for an AI & Data Analyst to join our Data & AI team, working closely with digital marketing, business intelligence, and product teams to enhance decision-making through data.

Job Overview

We are seeking an AI-driven Data Analyst to analyze marketing performance, customer profiling, and product trends using advanced AI models. This role will be integrated into the existing data team, collaborating other departments to create a strong AI-powered data function.

The ideal candidate will have expertise in AI-driven analytics, digital marketing insights, and data-driven strategy, with the ability to translate complex data into actionable recommendations that optimize customer engagement, marketing ROI, and business growth.

Key Responsibilities

AI & Data-Driven Marketing Analytics

• Use AI models and data science tools to analyze marketing campaign performance, customer behavior, and segmentation.
• Provide insights into customer profiling, retention strategies, and conversion optimization.
• Automate marketing analytics and reporting, ensuring real-time data visualization for decision-makers.
• Work with digital marketing teams to optimize advertising spend, targeting, and ROI using AI-driven insights.

Client Profiling & Predictive Analytics

• Leverage AI and machine learning to build customer personas based on behavior, demographics, and transaction data.
• Identify high-value customers and predict lifetime value, churn risk, and engagement patterns.
• Enhance CRM, lead scoring, and sales strategies using AI-powered segmentation models.

Collaboration with Data & AI Teams

• Work closely with the MarTech Solution Engineer and Data Science team to integrate AI models into marketing automation tools.
• Align AI-powered insights with product development, business intelligence, and executive reporting.
• Continuously improve data pipelines and predictive models to refine decision-making processes.

Qualifications & Skills

• 5+ years of experience in AI-driven data analysis, digital marketing analytics, or business intelligence.
• Strong proficiency in AI tools, data visualization (Tableau, Power BI), and programming (Python, SQL, R).
• Experience with marketing analytics platforms (Google Analytics, Meta Ads, CRM tools, HubSpot, etc.).
• Deep understanding of customer segmentation, predictive modeling, and AI-powered decision-making.
• Strong problem-solving skills, strategic thinking, and ability to communicate data-driven insights.
• Experience working with cross-functional teams (marketing, sales, product, and technology teams).

Why Join Us?

• Work in a high-growth, AI-driven financial environment with access to cutting-edge technology.
• Lead data-driven marketing and client profiling initiatives that impact business strategy.
• Competitive salary with performance-based incentives.
• Be part of a highly skilled Data & AI team, working with industry-leading professionals.