Data Analyst

Title: Measurements & Insight Data Analyst_UBRJP00028764 _SYD_ March 2025

Location: Sydney

Duration: 12 months

Description:

Measurement & Insights Analytics Specialist

About the Role

The Measurement Insights & Analytics team is looking for an analytical and strategic problem solver to partner with our sales team with the goal of improving the performance of our advertisers ond help us achieve our revenue targets.

What the Candidate Will Do

Analyze metrics of success for a brand or industry vertical, developing data-driven insights and recommendations

Communicate in a clear and compelling fashion using presentations slides and data visualisations.

Leverage business acumen and technical skills (such as SQL), to derive both tactical and strategic insights that deliver the best return on investment for our clients.

Basic Qualifications

Bachelor's degree or equivalent in mathematics, statistics, economics, computer science, operational research or similar quantitative field

3+ years of experience in data analytics / data science, measurement and insights, or consulting

Intermediate to advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), story-telling (e.g. providing actionable insights based on analysis), advanced data querying using SQL, leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)

Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting / analysis requests

Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management team and to effectively communicate technical work to non-technical audiences

Capacity to conduct meetings and share insights to advertisers and agencies.

Detail oriented with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even review code!

Preferred Qualifications

Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting.

Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)

Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.)

Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform

Experience with A/B and multivariate test design and implementation and statistical concepts

Additional Information:

The ideal candidate must have strong technical and communication skills. A solid foundation in data analytics and SQL data wrangling is essential for extracting valuable insights. Furthermore, the ability to effectively communicate these insights to both internal audiences (such as sales teams) and external stakeholders (including advertisers) is a must have skill. .

Candidates should have a minimum of three years of experience at a senior level (equivalent to L3), which will provide them with the necessary exposure and confidence to present and articulate data meaningfully to diverse audiences.

The successful applicant must also demonstrate the ability to manage multiple overlapping projects simultaneously, navigating varying degrees of complexity.

While not a primary requirement, proficiency in Mandarin and/or Japanese would be advantageous. The hiring team is open to considering an additional headcount if two exceptionally qualified candidates are identified - English speaker and the other fluent in additional language - Japanese and/or Mandarin.