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Job Description:
- Work with stakeholders to roll out tactical campaigns with good understanding of portfolio customer behavior
- Think out of the box to devise mechanics to excite and activate existing base
- Develop & maintain communication materials & marketing calendar planning
- Attend to product inquiries and work with operations & technical teams to close any outstanding matters
- To regularly conduct competitors’ analysis to review existing product features and identify new areas of improvements for product
- Tap on digital channels, formulate and execute acquisition campaigns to attract new signups
- Fine tune and further digitize application channels & processes
- Work with external digital partners to create awareness and onboard
- To formulate and execute usage campaigns via digital channels to entice usage from new to bank customers
- To formulate and execute activation campaign to activate dormant customers, maintaining a healthy ratio of active customers
- Look for opportunities to streamline cost
- Propose pricing & promotional campaign mechanics
- Nimble price benchmarking to market and cost change
- Monitor NIM of unsecured line of credit and price reasonably to ensure business maintains its profitability
- Work with stakeholders to review & ensure compliance to MAS lending limits.
- Attend to inquiries on customers affected by regulatory lending limits
Requirements:
- Degree in Banking/Finance/Business Administration or equivalent with at least 3-5 years of experience in unsecured lending
- Understanding of key business drivers and competitive trends in the unsecured lending market
- Analytical and possess strategic thinking skills, leveraging on data for product roadmap formulation
- Business acumen with ability to review alternate courses of action and comprehend trade off decisions
- Good stakeholder management skills and able to collaborate and work well within a team.
- Self-starter and has strong interpersonal skills
- Strong presentation skills both written and oral
- Excellent communication & influencing skills
* Please note that only shortlisted Candidates will be notified.
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- Posted
- Mar 27, 2025
- Type
- Full-time
- Level
- Mid-Senior
- Location
- Singapore
- Company
- Maybank
Industries
Banking
Categories
Product Management
Related Jobs
3 roles aligned with this opportunity
View Job Details
Related
Business Product Manager - SG BPM
2026-05-26
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Project Management
View Job Details
Related
Senior Product Developer (Product Manager)
2026-05-19
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View Job Details
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