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Playnetic

Principal Game Designer, Hybrid- Casual Games

Playnetic
United Kingdom · Full-time · Mid-Senior

PRINCIPAL GAME DESIGNER


As one of the first hires for the team, the Principal Game Designer is a key support for the product owner in helping to translate the game vision into a clear, coherent design. You will take ownership of the game’s design including features, mechanics, and systems, ensuring they are both fun and market-responsive. This role has a high degree of autonomy (as you will be the only designer) but also requires the ability to collaborate and build consensus within the team (working with artists, product owners, engineers, etc.)


For your team, you are their:

  • Architect of Fun - your primary responsibility is to define the game’s core systems, features, and mechanics. You’ll drive the design from concept to implementation, creating detailed documentation and wireframes to clearly communicate your ideas. You focus on crafting experiences that engage players while aligning with the game’s overall vision.


  • Player Advocate - you put the player first in all design decisions. By gathering and interpreting player feedback, you ensure that your work addresses their desires and their pain points, constantly looking to provide more fun and engaging experiences.


  • Data-Driven Problem Solver - you leverage analytics and performance data to assess how the game is doing and find ways to improve retention, engagement, and monetization. Your decisions are informed by data, allowing you to iterate on game features with confidence.


  • Creative Collaborator - collaboration is key in your role. You brainstorm with cross-functional teams to gather and refine ideas, turning them into coherent design proposals that align with the game’s vision. Your role is not just to come up with ideas, but to foster a creative and collaborative environment where the best ideas can thrive.


  • Market Observer - while not a formal analyst, you keep a keen eye on the market, monitoring trends in casual and hybrid-casual games. You use this knowledge to ensure that your designs are competitive and fresh, staying up-to-date with the latest in monetization models and player behaviour trends.

 

What we are looking for::

  • Concept-to-LiveOps Experience: Proven experience in the product discovery phase, from concept creation to prototyping and early testing.
  • Casual and Hybrid-Casual Game Design Expertise: Strong understanding and passion for F2P Puzzle games, including core/meta loops, game economy, KPIs, and live operations.
  • Market Knowledge: Familiar with the top monetisation models and current trends in hybrid-casual/casual games.
  • Analytical Mindset: Experience using player data and analytics to make informed design decisions that improve performance.
  • Collaborative Skills: Ability to work effectively with cross-functional teams in a remote environment.
  • Autonomous & Accountable: Capable of taking ownership of projects and driving them to completion.
  • English Proficiency: Strong written and verbal communication skills in English.

 

Key Skills

Ranked by relevance

designer product owner prototyping responsive wireframes
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Posted
Mar 27, 2025
Type
Full-time
Level
Mid-Senior
Location
United Kingdom
Company
Playnetic

Industries

Software Development

Categories

Design Art/Creative Information Technology

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