Senior HR Generalist, Central Europe

Industry: Designer toys and collectible pieces

Location: Berlin, Germany

Job type: Full time Permanent

Working Hours: 40 hours per week

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

With a growing international footprint, POP MART has established operations across the UK, France, Italy, the Netherlands, Spain, and Germany. As part of our continued European expansion, Berlin has been designated as a strategic regional hub.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Play a pivotal role in establishing and scaling HR operations in Germany
• Provide day-to-day HR support to our team in the Netherlands and oversee local HR activities
• Collaborate closely with the Europe Regional Office and HQ in Beijing to align HR initiatives
• Influence the design and implementation of scalable HR systems and practices across multiple markets
• Be part of a multicultural, purpose-driven team working to build a global lifestyle brand

Benefits

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus/commission scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

The Role and Candidate

We are seeking an experienced Senior HR Generalist – Central Europe, based in Berlin, to lead the establishment of our HR framework in Germany and support the daily HR operations of our Dutch team. This role is instrumental in enabling scalable, compliant, and locally relevant people practices across both markets. Reporting to the Europe Regional HR Team and working in close coordination with Beijing HQ, the position serves as a bridge between regional strategy and in-market execution.

Responsibilities

Germany Employment Entity Setup & Local HR Operations:

• Lead the legal and operational setup of the German employment entity, including registration, compliance, payroll, and local HR policy development
• Act as the primary liaison with local authorities, legal advisors, and payroll service providers
• Build scalable HR operations aligned with German labor law and corporate governance standards

HR Oversight for the Netherlands:

• Manage day-to-day HR activities for our Dutch team and provide operational guidance
• Partner with local stakeholders to support employee relations, performance management, and workforce planning
• Coordinate recruitment and onboarding activities to support the market’s continued growth

Talent Acquisition & Onboarding:

• Oversee full-cycle recruitment across Germany and the Netherlands
• Cultivate relationships with recruitment agencies, platforms, and job boards
• Develop onboarding programs that reinforce POP MART’s brand and support new employee integration

Employee Relations & Compliance:

• Advise on employee relations matters with discretion, professionalism, and cultural sensitivity
• Manage grievance and disciplinary procedures in accordance with local labor laws (Germany and the Netherlands)
• Maintain and update internal HR policies to ensure full compliance with regulatory requirements
• Serve as a trusted HR advisor to managers and employees on people-related topics

Cross-Border Coordination & HR Projects:

• Ensure local HR practices are aligned with broader Europe and HQ strategies
• Support regional HR initiatives such as performance management frameworks, training programs, and organizational culture-building
• Drive alignment across markets while maintaining sensitivity to local contexts and labor environments

Required Qualifications

• Bachelor’s degree in Human Resources, Business Administration, or a related field
• At least 5 years of progressive HR experience, including 2+ years in a generalist or standalone capacity
• In-depth knowledge of German employment law; familiarity with Dutch labor regulations is highly desirable
• Demonstrated success managing HR operations, recruitment, and compliance across multiple countries
• Strong interpersonal skills with the ability to work across cultures, functions, and geographies
• Proficient in HR systems and Microsoft Office tools
• Fluency in English and German; Dutch or Mandarin is a plus

Desirable but Not Essential

• Experience in retail, consumer brands, or high-growth business environments
• Background in HR setup for new market entry or international expansion
• Previous involvement in cross-border HR projects or matrixed regional teams