Senior Brand & Consumer Insights Analyst

The Senior Brand & Consumer Insights Analyst will deliver strategic brand and business insights to inform and shape the marketing and sales strategies. The Analyst will play a critical role in the marketing team in establishing KPIs and identifying market trends.

Brand Analytics & Insights Generation

• Collect, analyze, and interpret data from multiple sources (market research, sales data, digital analytics, consumer trends) to generate actionable insights.
• Develop dashboards, reports, and presentations to communicate findings clearly to key stakeholders.
• Track and measure brand, category, and portfolio performance, identifying key trends, risks, and opportunities.

Market Research & Consumer Insights

• Manage and execute qualitative and quantitative research projects to understand consumer behaviours, preferences, and trends.
• Leverage external research agencies, syndicated data (e.g., Nielsen, Euromonitor, IWSR), and internal tools to support business decision-making.
• Translate data-driven insights into strategic recommendations to enhance brand positioning, product innovation, and go-to-market strategies.

Business Performance & Competitive Intelligence

• Monitor competitors, category dynamics, and industry trends, providing intelligence on market movements.
• Conduct deep dives into pricing, promotion effectiveness, and market share analysis to support commercial decision-making.
• Partner with marketing and commercial teams to optimize brand and portfolio strategies based on data-driven insights.

Data Management & Visualization

• Ensure data integrity, accuracy, and consistency by maintaining robust data collection and management processes.
• Develop and maintain visualization tools (e.g., Power BI, Tableau) for realtime tracking of key performance indicators (KPIs).
• Automate reporting processes to improve efficiency and data accessibility for business users.

Candidate's Requirements:

• Bachelor’s or Master’s degree in Business Analytics, Data Science, Marketing, Economics, or a related field.
• 4+ years of experience in data analytics, market research, or insights-related roles (preferably in FMCG, Spirits, or Consumer Goods industries).
• Experience working with market research platforms (e.g., Nielsen, IWSR, Euromonitor).
• Proven ability to translate complex data into clear business insights and recommendations.
• Strong Excel skills, including advanced formulas, pivot tables, and data visualization techniques.
• Experience with survey design, research methodologies, and statistical analysis.
• Strong problem-solving mindset with the ability to synthesize data from multiple sources.
• Excellent communication and storytelling skills to translate insights into business impact.
• Ability to work cross-functionally and influence key stakeholders with data-driven recommendations.
• Highly detail-oriented, organized, and proactive in identifying new opportunities through data.