Research Analyst

Company Overview

The Irish Times Group is Ireland's leading independent quality news publishing organisation. The core activity of The Irish Times Group has evolved from six-day print publishing to a seven-day multi-platform digital first news publisher with a market-leading position in the development of subscriptions and maximising revenues. We focus on producing quality content for our readers, providing media solutions for customers and we continue to grow and evolve in a fast-paced changing media landscape.

The Company is owned by The Irish Times Trust and is managed by The Irish Times DAC. In recent years, the Irish Times Group expanded its interests to include the Irish Examiner, The Echo, Regional newspapers, in addition to the Citywest print facility, Recruitireland.com, MyHome.ie, RIP.ie, The Gloss and Score Beo.

Job Summary

This is a key role on the Research team within our Group Data Analytics & Insights department. The purpose of the role is to carry out quantitative and qualitative research to deliver in-depth insights into The Irish Times Group audiences.

Responsibilities will include;

• The analysis of consumer data to support commercial activities, including client pitches
• Day to day management of reader panels, including scheduling regular surveys
• Creating insightful performance reports on ad campaigns and content marketing
• Monitoring and analysing market trends and external research, distilling key insights and communicating them across the organisation
• Involvement in designing and running surveys across the Group to understand the reader experience and highlight opportunities
• Working on qualitative research projects, including interviews, focus groups and UX research, to help deepen our audience understanding and to test new product developments
• Analysis of data from a variety of sources and developing insights that tell a compelling story about our readers
  
  

Requirements

2-3 years' previous experience in market/consumer research, gained with a market research agency, media agency or company.

Strong numerical skills and the ability to interpret large data sets

Understanding of quantitative and qualitative research techniques and when to apply them

Proficiency in MS Office software, especially Powerpoint and Excel

Excellent written and verbal communication skills and ability to create reports and presentations for a variety of audiences

Strong commercial acumen, a deep interest in consumer behaviour and the curiosity to uncover trends

An interest in the journalism and media sector

The Following Experience Would Be a Distinct Advantage

Experience analysing consumer or media datasets (e.g. TGI)

Experience with online survey tools

Experience conducting consumer interviews or focus groups

The Irish Times Group operate a Hybrid working policy. Our company benefits include Health Insurance, Pension Contribution, Sick Leave Cover, Maternity and Paternity Leave, Irish Times Premium Digital Subscription, Income Protection Policy, Corporate Gym Membership, Free Digital GP and Life Assurance Policy.